--- title: "Episode #45 - The Double Helix Trap" description: Running a professional photography business calls for making many big decisions. Dorie is here to help with some of those decisions in this episode image: https://blog.nphoto.com/hubfs/blog-nphoto/podcasts/audio/Episode%2045.%20The%20Double%20Helix%20Trap.jpg --- - [all podcasts](https://blog.nphoto.com/podcast) - [blog](https://blog.nphoto.com/) - [pro-tip](https://blog.nphoto.com/pro-tip-sign-up) ## Focal Points with Dorie Howell # Episode #45 - The Double Helix Trap Anyone who works in a cyclical business knows how easy it is to get trapped in the “feast or famine” mindset. Have you thought about diversifying your offerings? Is your marketing comprehensive? Do you manage your cash flow to capitalize on the peak periods to prepare for the slow seasons? What about customer loyalty and adapting to follow current trends? Don’t worry if you don’t have the answers to those questions yet! Dorie shares her expertise on each of those topics so you can add practices to your business today to help with getting out of that draining rhythm.  To learn more about Dorie’s Marketing Breakthrough Program send her a message at dorie@doriehowell.com or click here.   Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.    Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast 18 min 20 sec April 5, 2023 ##### Tags - [Focal Points with Dorie Howell](https://blog.nphoto.com/podcast/tag/focal-points-with-dorie-howell) " title="Episode #45 - The Double Helix Trap" duration="18 min 20 sec" audio\_url="https://2360104.fs1.hubspotusercontent-na1.net/hubfs/2360104/blog-nphoto/podcasts/audio/FPP%20Ep%2045%20V1.mp3" image="https://2360104.fs1.hubspotusercontent-na1.net/hubfs/2360104/blog-nphoto/podcasts/audio/Episode%2045.%20The%20Double%20Helix%20Trap.jpg" url="" published="2023-04-05 12:00:00"> Play Pause Download Share Share this podcast - [mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep45-the-double-helix-trap](mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep45-the-double-helix-trap) - ### Recent Podcasts 0:00 subscribe - [all podcasts](https://blog.nphoto.com/podcast) - [blog](https://blog.nphoto.com/) - [pro-tip](https://blog.nphoto.com/pro-tip-sign-up) ## Focal Points with Dorie Howell # Episode #45 - The Double Helix Trap 0:00 ## Read more & share ## Focal Points with Dorie Howell # Episode #45 - The Double Helix Trap April 5, 2023 18 min 20 sec Anyone who works in a cyclical business knows how easy it is to get trapped in the “feast or famine” mindset. Have you thought about diversifying your offerings? Is your marketing comprehensive? Do you manage your cash flow to capitalize on the peak periods to prepare for the slow seasons? What about customer loyalty and adapting to follow current trends? Don’t worry if you don’t have the answers to those questions yet! Dorie shares her expertise on each of those topics so you can add practices to your business today to help with getting out of that draining rhythm.  To learn more about Dorie’s Marketing Breakthrough Program send her a message at dorie@doriehowell.com or click here.   Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.    Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast ### Tags - [Focal Points with Dorie Howell](https://blog.nphoto.com/podcast/tag/focal-points-with-dorie-howell) ### Never miss podcast premieres! Subscribe ### Listen to this podcast on - - - ### Share & download - - - - [mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep45-the-double-helix-trap](mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep45-the-double-helix-trap) - ### Recent podcasts [Browse all podcasts](https://blog.nphoto.com/podcast) < Go back ### Recent Posts