--- title: "Episode #61 - Don't Charge What You Are Worth" description: Running a professional photography business calls for making many big decisions. Dorie is here to help with some of those decisions in this episode image: https://blog.nphoto.com/hubfs/blog-nphoto/podcasts/audio/Episode%2061.%20Don_t%20Charge%20What%20You%20are%20Worth.png --- - [all podcasts](https://blog.nphoto.com/podcast) - [blog](https://blog.nphoto.com/) - [pro-tip](https://blog.nphoto.com/pro-tip-sign-up) ## Focal Points with Dorie Howell # Episode #61 - Don't Charge What You Are Worth We hear coaches, mentors, and even other photographers tell other photographers to “charge what they are worth” all the time. In this episode Dorie dives into why this is such horrible advice. She discusses why we can never possibly charge what we are worth but also what factors need to go into profitable pricing for our business. She isn’t talking about Cost of Goods or Cost of Doing Business either. What are the true factors you need to consider when running your business? Listen to his week's episode and find out.  Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. https://www.harmonyhangout.com/marketingnow Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.    Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast 26 min 05 sec July 27, 2023 ##### Tags - [Focal Points with Dorie Howell](https://blog.nphoto.com/podcast/tag/focal-points-with-dorie-howell) " title="Episode #61 - Don't Charge What You Are Worth" duration="26 min 05 sec" audio\_url="https://2360104.fs1.hubspotusercontent-na1.net/hubfs/2360104/blog-nphoto/podcasts/audio/FPP%20Ep%2061%20(full)%20V1.mp3" image="https://2360104.fs1.hubspotusercontent-na1.net/hubfs/2360104/blog-nphoto/podcasts/audio/Episode%2061.%20Don\_t%20Charge%20What%20You%20are%20Worth.png" url="" published="2023-07-27 12:00:00"> Play Pause Download Share Share this podcast - [mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep61-don't-charge-what-you-are-worth](mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep61-don't-charge-what-you-are-worth) - ### Recent Podcasts 0:00 subscribe - [all podcasts](https://blog.nphoto.com/podcast) - [blog](https://blog.nphoto.com/) - [pro-tip](https://blog.nphoto.com/pro-tip-sign-up) ## Focal Points with Dorie Howell # Episode #61 - Don't Charge What You Are Worth 0:00 ## Read more & share ## Focal Points with Dorie Howell # Episode #61 - Don't Charge What You Are Worth July 27, 2023 26 min 05 sec We hear coaches, mentors, and even other photographers tell other photographers to “charge what they are worth” all the time. In this episode Dorie dives into why this is such horrible advice. She discusses why we can never possibly charge what we are worth but also what factors need to go into profitable pricing for our business. She isn’t talking about Cost of Goods or Cost of Doing Business either. What are the true factors you need to consider when running your business? Listen to his week's episode and find out.  Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. https://www.harmonyhangout.com/marketingnow Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.    Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast ### Tags - [Focal Points with Dorie Howell](https://blog.nphoto.com/podcast/tag/focal-points-with-dorie-howell) ### Never miss podcast premieres! Subscribe ### Listen to this podcast on - - - ### Share & download - - - - [mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep61-don't-charge-what-you-are-worth](mailto:?Subject=Check%20this%20nPhoto%20podcast&body=Hello!%0D%0AI%20found%20this%20podcast%20on%20nPhoto%20and%20it's%20really%20interesting,%20check%20it%20out%20here:%0D%0Ahttps://blog.nphoto.com/podcast/ep61-don't-charge-what-you-are-worth) - ### Recent podcasts [Browse all podcasts](https://blog.nphoto.com/podcast) < Go back ### Recent Posts