We hear coaches, mentors, and even other photographers tell other photographers to “charge what they are worth” all the time. In this episode Dorie dives into why this is such horrible advice. She discusses why we can never possibly charge what we are worth but also what factors need to go into profitable pricing for our business. She isn’t talking about Cost of Goods or Cost of Doing Business either. What are the true factors you need to consider when running your business? Listen to his week's episode and find out. 

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The Focal Points Podcast