Wall Decor: The Product Every Professional Photographer Must Have

Offering printed products as a professional photographer can earn you more money in the long-run: fact.

Providing high-quality professional print products can earn you even more money: fact.

Everyone likes earning more money rather than less: fact. (OK, I suppose this is an assumption. But, it’s true isn’t it?)

Yet, we think you know this already. It’s then the (well, almost quite literally) million dollar question arises: which products to offer to really earn a spot on Forbes list?

...Er, well, at least a comfortable living?

As a successful professional photographer already, we’re sure you’re well versed in this and first think of things like photo albums and photo books; maybe even folio boxes.

However, while all great, those aren’t even the most client friendly professional print products available.

What is the Most Client-friendly Print Product?

What is then, you ask?

Before we answer that, the real answer to ‘which products will earn me a spot on Forbes list….er, well, a comfortable living?’ is everyone’s favorite answer: it depends.

Success, and the right products to bring that success, ultimately depends on your clients – don’t ever forget this.

Don’t ever allow yourself to be told otherwise; not even by yourself. Especially not even by people like us, a professional print lab.

Yet, the best way to make sure you have what your client wants – what your client needs, is to have a diverse selection at your disposal.

Note: don’t confuse this with too much as that will just lead to stress, confusion, and frustration by all involved. Diversity doesn’t have to always come with large quantity, and simplicity is always king.

Another way, is to hedge your bets and start with products you know people are asking about. This brings us back to the question, 'which products are the most client friendly?'

The answer: wall-art.

And, no surprises, that is the most asked about print product that photographers offer. It’s easy to understand why, across the board, wall-art is a relatively low-cost professional-level product, that is lightweight, and easily enjoyed as it’s always on display.

6 reasons why wall decor is a must have - by nPhoto 01

So now, which professional wall décor products to offer?

Well, that depends ;)

BUT, luckily we have exciting new wall-art releases we want to share with you and explore the benefits of so you know why to have these on hand and even suggest them to your clients in the first place.

What are nPhoto's New Wall-Art Products Exactly?

We are proud to announce 7 unique, exciting wall-art products now available through us at nPhoto.

Those are Dibond Metal Prints, Framed Dibond Metal Prints, Stacked Dibond Metal Prints, Acrylic Prints, Stacked Acrylic Prints, Framed Prints, and MDF Wood Mounted Prints.

All of these are available in 8 size options and three orientations: landscape, portrait, and square.

All of these new wall art products also include a microfiber cloth for easy self-cleaning as well as a care and maintenance leaflet.

These products come assembled ready to hang out of the box, but DO NOT include nails or screws.

We’ll take a minute to introduce our new wall a little more:

Dibond Metal Prints

6 reasons why wall decor is a must have - by nPhoto 03

Boasting both a modern and extremely-resistant material, our Dibond Metal Prints are cutting-edge metal displays printed on raw, horizontally-brushed aluminum. The Dibond is then adhered to a black, MDF board back panel with 8mm MDF wall mounts attached.

TIP - Due to the fact these are brushed directly onto aluminum, and not printed, the color white will appear silver on this and other Dibond products. Please keep this in mind when selecting images for this product.

Framed Dibond Metal Prints

Framed Dibond Metal Prints offer an upgrade to your Dibond Metal Prints with a stylish, black aluminum frame. Like our standard Dibond prints, these are printed directly onto horizontally brushed aluminum with a state-of-the-art UV printing technology. The end result is a fantastic glossy, metallic finish for your professional photography wall-art.

Stacked Dibond Metal Prints

6 reasons why wall decor is a must have - by nPhoto 08

Stacked Dibond Metal Prints are a modern take on framed prints. Our Stacked Dibond Metal Prints actually stack one of our Dibond Metal Prints onto over-sized, black MDF board, or MDF board finished with white passepartout, creating a wonderful visual effect.

Acrylic Prints

Wall Decor with Acrylic finish - product by nPhoto

Acrylic Prints are arguably the hottest photography product on the market at the moment.

That said, ours feature an image printed on a smooth, matte-finish, professional-grade photo paper set beneath a striking 6mm acrylic plate.

That acrylic face is milled to perfection with a state-of-the-art diamond-end mill leaving a flawless, glass-like, acrylic cover that also adds optical depth to the product. This product is then mounted onto 8mm MDF mounts so it’s ready to be hung upon arrival.

Stacked Acrylic Prints

Stacked Acrylic Prints, like our Stacked Dibond Metal Prints, utilize our Acrylic Print and stack it onto an oversized, black MDF board – also available as an option is a white passepartout finish for the MDF board – to give a fantastic floating, or layered effect.

Framed Prints

Framed Prints are the quintessential photo product that are truly a must-have in all professional photography studios.

Specifically, our Framed Prints give you a choice between two paper and print options to display your artwork. Also available is an upgrade for your prints to be further accentuated with a white passepartout. A 6mm black MDF backboard then fits your print securely into its frame.

Speaking of which, this product includes three natural wood frame options; with a black, white, or natural finish. Framed Prints are a perfect fit for any genre of photography, and any space.

MDF Wood Mounted Prints

MDF Wood Mounted Prints are a matte finish photographic print mounted on fine grain MDF Wood Board. Ours are printed with professional-grade pigment inks applied via inkjet printing technology. This method provides your wall-art with a longer colorlife and overall longevity compared to dye-ink prints.

Why Bother with this Wall-art?

So, now you know a little more about our new wall-art options, and you have a general idea why wall products make sense to offer, but why these products specifically?

Great question, we’ll provide you 3 excellent reasons why:

1) Unique and Sensational. These products are both unique and incredible visual mediums.

Things like metal prints and acrylic prints offer an advantage over conventional paper-based prints as the materials work to inherently boost and accentuate the image.

Moreover, products like stacked prints, and high-quality metal and acrylic prints are still a different product to what most clients are used to. This is a good thing.

Yet, that doesn’t mean they aren’t in demand – they are. This is also a good thing.

6 reasons why wall decor is a must have - by nPhoto 05

2) Durability. You’ll be hard pressed to find products – of any kind, album, book, etc – more durable than metal prints, or acrylic mounted products.

This is particularly true of our offers as they’re printed using the latest printing technology and are handcrafted by professionals.

Moreover, while we officially and entirely state to follow the guidelines included (typical photo products guidelines) for usage, viewing, and storing of these products, acrylics and metals are renowned for their strength and ability to withstand unusual environments, especially in comparison to more traditional products – with metals even being described as scratch, weather, and corrosion resistant.

3) Popular Product Type. As mentioned earlier wall-art in general is extremely popular and requested by clients of professional photographers – we’re sure you know this. Even metals and acrylics, specifically, have become incredibly popular, and, only seem to be gaining popularity further still.

Yet, the kicker is most are not of the highest professional quality.

Don’t miss out on your chance to give your clients what they want and deserve. Don’t miss out on these sure-to-sell products.

How Do I Sell Wall Decor and Use it Strategically?

Wall décor is inherently one of the most client-friendly print product options as it takes up wall space and is always on display. Also, it’s available in a variety of sizes, formats, and mediums; fits well with any genre of photography; and is generally the cheapest professional print product available.

Now, with the release of our high-end Metal Prints, Acrylic Prints, and other options the effectiveness and friendliness of this photo product genre has only improved.

For professional photographers such as yourself, wall-art is equally rewarding as you have many ways to offer it and sell it.

For instance, you can construct packages that consist of a specific medium – say, Dibond Metal – and within that package include different products and/or different sizes. For example, 3 Dibond Metal Prints at 28 x 20”, 20 x 28”, and 8 x 8”; or offer a ‘Metal Collection’ consisting of a mix of the metal options. For this, an example may be a Dibond Metal Print at, say, 12 x 12”, a Stacked Dibond Metal Print at 28 x 20”, and a Framed Dibond at 8 x 8”.

Yet, these are just examples for explanation purposes; you are more than able to construct these as you wish.

However, those are only a portion of the possibilities these new releases offer.

You can go further and mix and match wall-art products in a collection; include metal with acrylic and even throw in a Framed Print, or two, for the ultimate Wall Decor Collection package.

Or, if themed packages aren’t your thing, wall art makes for an incredibly enticing upsell product that you can add to any other products you offer in your studio. Encourage your clients to level-up their album, folio box, or complete set with a large Acrylic Print, or MDF Wood Mounted Print.

The package options and way you chose to serve up wall art to your clients is only limited by your imagination, and, should ultimately be done in such a way that best services your studio’s style and your client’s needs.

Yet, however you serve it up, if you offer wall décor and want it to sell, you HAVE to show it.

In fact, don't only just show it - display it.

In your studio space display it as close to it’s ‘natural setting’ as possible.

That is to say, have it hung in your studio in a space that could easily replicate a spot in your clients home.

But, don’t stop there, make sure your website, Facebook, Instagram and all other digital spaces also have pictures of your wall products on display so clients can be sure they are an option.

Speaking of which, be sure to check out our FREE Wall Decor Mockups. These are .pdf files using our high-quality products in natural, home-like settings that can have YOUR photographic artwork inserted inside. A major marketing boost for your brand, business; and an enticing sight for your clients.

Yet, this brings us to one final [great] truth about these products: they’re not only a friendly price point for your clients, but for yourself - the photography business owner - as well.

Investing in a few high-quality, knock-out wall décor products has never been easier, or kinder to the wallet.

Then, utilize these products as mentioned above and watch as they easily turn you an incredible ROI.

As we now see, wall-art and wall-decor are not only the most client friendly print products, but they’re the most photographer friendly too.