Should I offer digital or print products in my professional studio?

The question every professional photographer has to address.

“Don’t forget about the grandparents [for photo products]. They’re important too!”

Have you ever wondered what our two most popular collections are?

From Romania to Dallas, Fort-Worth; a high-school passion to over $10,000 in one sale alone in maternity and newborn photography, this is the feature of Stephany Ficut as a professional photographer.

If you don’t have a digital marketing strategy these days, you simply won’t be seen. You won’t be recognized. It’s that stark, but that simple. Worry not, though, we’re here to help and we have you covered.

Do you consider yourself as retail?

Seniors can be choosy. Worse yet for professional Senior photographers you need to play not only to the Senior, but to their parents as well! Talk about two totally different worlds.

Senior photography has to be the trickiest genre of professional photography.

“Accordion Mini Books are probably our most popular item….[Accordion] Mini Books people LOVE! It’s like their favorite thing in entire world.”

Point taken; get some Accordion Mini Books for your offer. [You’ll be the talk of the town.]

Hurry now and get one on sale as part of our 'Festival of Samples' bundle offer. Read on to find out more!

Feed their eyes with Fine Art [Prints].

CRO is an abbreviated marketing term that stands for Conversion Rate Optimization. In other words, the effectiveness of your platforms in taking visitors (leads) and compelling them to convert – or take an action furthering them along the customer journey; to become prospects, customers, etc.