Hard truth time: according to the CIPA from 2012 through 2021 there were over 82 million DSLR camera shipments world-wide.

One good that's come from the past few years is that it's re-aligned our minds to what is truly important. We return to family photography and meaningful keepsakes as we are painfully reminded of how suddenly and profoundly everything can change.

Should I offer digital or print products in my professional studio?

The question every professional photographer has to address.

“Don’t forget about the grandparents [for photo products]. They’re important too!”

Have you ever wondered what our two most popular collections are?

From Romania to Dallas, Fort-Worth; a high-school passion to over $10,000 in one sale alone in maternity and newborn photography, this is the feature of Stephany Ficut as a professional photographer.

If you don’t have a digital marketing strategy these days, you simply won’t be seen. You won’t be recognized. It’s that stark, but that simple. Worry not, though, we’re here to help and we have you covered.

Do you consider yourself as retail?

Seniors can be choosy. Worse yet for professional Senior photographers you need to play not only to the Senior, but to their parents as well! Talk about two totally different worlds.

Senior photography has to be the trickiest genre of professional photography.

“Accordion Mini Books are probably our most popular item….[Accordion] Mini Books people LOVE! It’s like their favorite thing in the entire world.”

Point taken; get some Accordion Mini Books for your offer. [You’ll be the talk of the town.]