Seniors can be choosy. Worse yet for professional Senior photographers you need to play not only to the Senior, but to their parents as well! Talk about two totally different worlds.

Senior photography has to be the trickiest genre of professional photography.

“Accordion Mini Books are probably our most popular item….[Accordion] Mini Books people LOVE! It’s like their favorite thing in the entire world.”

Point taken; get some Accordion Mini Books for your offer. [You’ll be the talk of the town.]

Feed their eyes with Fine Art [Prints].

CRO is an abbreviated marketing term that stands for Conversion Rate Optimization. In other words, the effectiveness of your platforms in taking visitors (leads) and compelling them to convert – or take an action furthering them along the customer journey; to become prospects, customers, etc.

How can you make more sales as a professional photographer?

Just ask for it.

Quinceanera events are an exciting tradition that can be traced back over thousands of years. Like any tradition, it's an important moment that survives thanks to being passed down from one generation to the next.

The holiday season is fast approaching, and clients everywhere are thinking of how to display their family photos while professional photographers ponder how to best satisfy their clientele.

“That’s great advice,” is a phrase I found myself continually repeating throughout our latest Live Chat with Jermaine Horton that took place Monday.

In our next installment of #featuredphotographer, join us as we meet Scotia McCombie, a brilliant Equine Photographer out of Edinburgh, UK, as she shares some valuable tips, why print is essential, and how a personal tragedy spurred a lifelong passion and calling.

We’ve risen, we're shining, and now it’s time to get smart, professional pet photographers!