Instagram Ads for Photographers
Contact your photography clients from the past.
Arrange your studio this way and sell more. See more videos we have prepared for you with marketing tips for professional photographers.
Instagram Ads for Photographers
It’s no surprise: now, in 2019, Instagram is crucial for every professional photographer. If you want to be booked for the whole year (or even two) in advance, you have to be present on Instagram. Especially since April 9, 2012 when Kevin Systrom and Mike Krieger sold their platform to Facebook, Inc. This purchase connected two of the most recognized names in Social Media (yes, even then) into one and only helped further propel Instagram’s rapid growth. But not only this; the buyout also put two different ad systems into one. Thus, A/B testing now should not only be focused on particular ads, but also testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographer and dig deeper into the proper strategies for Instagram Ads campaigns.
MID Summer PROMO: 30% OFF Store-Wide
Summer is quickly drying up. But, before it evaporates completely be sure to catch our Mid-Summer Promo.
Elevate Your Business with our Grand Gallery Photo Book
Let’s face it, photography is an over-crowded field. It doesn’t help that technology nowadays makes it possible for literally everyone with a phone to, well, let’s face it again, create pictures of decent quality.
New In: Prints and DreamPrints Now on Offer & 25% OFF Limited Time Promo
Stop the presses! Breaking news: We are officially introducing Prints and DreamPrints to our U.S. product offer.
5 Essential Pet Photography Questions Answered with Ewan Cheyne
Want to be top-dog as a pet photographer? The cat’s meow? Then look no further. We sat down with successful and seasoned pet photographer, and owner of Mutley Snaps Photography Studio, Ewan Cheyne, and he shared with us his top tips for professional pet photographers. These tips will be sure to elevate your business’ bark and bite.
Photo Book Pro: Paper Options
Photo Books are often under-appreciated by professional photographers, but they’re actually quickly becoming a must-have in professional studios.
Summer Sale: 60% OFF Sample Photo Book Pros or Complete Photo Book Pro Sets
Stay cool this summer with our summer sale on Sample Photo Book Pros and Complete Photo Book Pros.
nPhoto's extended turnaround time and working hours during upcoming bank holidays
Due to the bank holidays coming up, there will be limited contact with nPhoto offices:
8 Ideas for Photo Products for Spring and Easter Mini Sessions
Mini-sessions are a perfect opportunity to connect with new clients, to present them your skills and how it is to work with you. Once they get to know you, they will be more willing to choose you when looking for a photographer for other occasions. Mini-sessions out of all other sessions are usually most budget-friendly and many times it's clients' first experience with a professional photo shoot. Just because they are meant to be fast and affordable, it doesn't mean you have to limit your mini-sessions packages to prints only as it happens very often. It's a great opportunity to explain to your clients the importance of printing and to accustom them with professional photo products. We offer a wide range of products to choose from when building your minis' packages.
Facebook Ads for Wedding Photographers – How to master it?
Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients. Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.
Introducing New Color Options!
That’s right, the long wait is finally over. (Thank you for being so patient!) We now have 4 new textiles and 4 new leatherettes on offer!
Wedding Photo Albums: Your Guide to the Latest Trends
Every bride needs her dress and every wedding needs its album. A year has recently passed and a new one's just getting started; so make sure you are up with all the latest trends for wedding albums.
Why Pet Photography is the Best Photography Genre for a Pro
Read on to find out why pet photography is the genre sure to take you to the next level.
The Advantages of a Guest Book at Every Wedding
The Guest Book is, and should be, a staple of any wedding – no different than the cake and guests themselves. Read on to find out why and how it can be a benefit to you and your clients.
nPhoto by the Numbers 2018
In 2018 we had a tremendous year of growth and innovation. See exactly what we accomplished in the productive year gone by.
What is IPS Mastermind and Why Every Professional Photographer Should be a Member.
Do you want to know how to make more money, better your business, and build a strong community with other pro photogs? Read on.
The Most Powerful, Game-Changing Print Product You've Likely Never Heard Of
Does it ring a bell?
If you’re familiar with us at nPhoto and our professional printed products it may, but perhaps not as resoundingly as it should.
5 Reasons Why You Should Try nPhoto Lab and Place Your First Sample Order
Don’t underestimate the importance of having an outstanding, reliable, and helpful printing lab. It can mean the difference between professional bliss, and, well, you can imagine where (that hot, fiery place). Find out why nPhoto is that perfect lab for you.
3 Products by nPhoto that let you Combine Digital Files with Printing
Three products from nPhoto that your 21st-century professional photography studio CAN'T afford to be without.
How to Make Even More Money as a Wedding Photographer
We sat down with professional photographer and selling expert Andrew Miller and asked him how other pros can make more money. Here's what we learned...
Create the Perfect Bar Mitzvah Photo Album with nPhoto
Bat Mitzvahs welcome too :)
NEW Paper in our Folio Boxes and Why this is Important for You
With us new always means improved. Read to see how our most practical product got even better.
What is a Folio Box and Why to Stock Up Your Studio with One?
The title says it all. Don’t lose out on your chance to improve your business. How so? With Folio Boxes. Read on to found out more...
5 Reasons to Visit nPhoto at PhotoPlus
PhotoPlus, one of America’s largest photography expos, is upon us again. Luckily, we at nPhoto are NOT gonna miss out and will be there – stand #454 – at the Javits Convention Center from start to finish; October 25th-27th.
Photo Albums: Why they are a Must-Sell for Professional Photographers
Photo albums, once a staple for every professional photography studio, seem to be slowly dying. Yet, they're as powerful as ever and, yes, will even make you more money.
10 Personalized Options for Your Folio Box (new options added!)
We realize being a professional photographer is not a regular 9-5 job. Being a professional photographer is a combination of business and art. Each of your clients is different and every one of them has a different story to be told with your photography. This is why it's of a special importance for us to provide you with as many personalized options as possible: so you have the tools to fully customize your products according to your and your client's needs.
Read to find out what are the possibilities in creating your perfect Folio Box.
1. Choose a Box with or without USB stick
New: Mohawk Paper in our Photo Albums
With the addition of Mohawk Eggshell you now have four paper choices in our albums alone. Read on to find out more about this exciting addition.
The Benefits of Community Building with Other Professional Photographers
Has it ever happened to you:
Demo Paper Bundle - Not Only See it, but Feel it to Appreciate It
Be sure to get your hands on a bundle featuring a sample of all the different paper options we offer in our products. It’s the ideal sales tool.
NEW: Mini USBs Now Available in All Complete Sets
Big things come in small packages. Including our Set's 3.0 USBs.
Five Key Factors to Help You Find the Right Professional Photography Studio
Five essential factors to consider when you get your own professional photography space.
Three Ways to Save Time Designing a Professional Photo Album
The only legitimate downside to offering professional photo albums in your studio is the amount of time they can take to create. However, not all albums have to be time-consuming to be perfect. nPhoto has a few tips on how you can save time designing our exquisite albums.
Tips and FAQs for nPhoto’s Online Designer
Have you tried our Online Designer software? It’s a free, easy-to-use, intuitive program designed by our IT team that is sure to make your life easier designing our products. In fact, it’s so good it will certainly help you to save time designing photo albums. In any case, today I will help you master our program by going over some tips and FAQs from our online software.
How to Add a Personalized Logo to nPhoto Products
Did you know you can personalize nearly every product from nPhoto with your own custom logo? No you're not dreaming, you can, and here’s how.
Three Ways to Make Money as a Photographer
Nobody likes to stress about making-ends-meet and we all want to follow the advice of those nice teachers who motivated us to do what we love. So we love photography but don’t want to have to scrape by – but is there a way to make a comfortable living fulfilling your passion of photography? Yes, in fact there are many but for now we'll look at three fundamental ways you can make money as a photographer.
How to Thrive, Not Only Survive, as a Twenty-First Century Professional Photographer
In any business you have to constantly be evolving to remain successful. In the world of photography this is even more crucial as technology is perpetually pushing new boundaries. What can you as a professional photographer do today to prepare you for success tomorrow? We'll discuss that here.
“Inspiration is for Amateurs” - Hannah Millard on Why as Professional Photographers it’s Better Just to Do Work
A renowned American painter and successful British wedding photographer agree and share an interesting take on the notion of waiting for inspiration.
What is the Key to Sustained Success in Professional Photography? Networking.
The key to sustained success in professional photography and business is networking. But what does that mean even? How to network? In what way? Where to start? Fear not, I've got you covered.
From Starving Artist to High Street: Pro Tips from one of Europe's Greatest Photographers
Highly sought after Danish photographer Angelina Devine shares inside tips on how to take your professional photography business from barely scraping by to making over $9,000 in one sale.
Photo Products to Celebrate Mother's Day
Mother’s Day is fast approaching and you shouldn’t let your clients miss out on an opportunity to have the perfect gift for the occasion: the gift of them and their families.
New In: Demo Cover Pack
“Never judge a book by its cover,” well, here at nPhoto, well let it pass just this once. That’s because we’re here to announce our Demo Cover Pack offer.
Words of Wisdom from World-Changing Entrepreneurs
No matter who you are, what you do, or what your business goals - this will be sure to help you stay on track, reach for the stars, and achieve what you've always desired.
Happy Spring from nPhoto!
The seasons have turned and now it’s time to bring out the spring colors! Don’t worry nPhoto’s got you covered.
The Difference Between Our Paper Options: Dreambook 4K Edition
Last week I went through the difference between our paper options in our photo albums in The Difference Between Our Paper Options: Albums Edition, but albums are not even half of what we offer at nPhoto. So today I’ll be going further and breaking down the paper options in our Dreambook 4K. Our Dreambook 4K offers the choice of three different paper options: glossy, lustre, and satin.
Why Sample Albums are a Must-Have in a Professional Photography Studio
Don’t be that photographer who takes an obvious and costly short-cut by excluding samples from your studio. At times samples may seem unnecessary and like an erroneous expense, but their value to your studio will more than pay off in the long-run. Find out why samples are an absolute essential for every professional photography studio.
Online Swatch Book to Make Your Life Easier
The saying goes we learn something new everyday. Take a minute to learn something else about your favorite printing lab.
The Difference Between Our Paper Options: Albums Edition
Last week I introduced our new Deep Matte paper in our albums. But what's the difference even? Why choose one over the other? Today I’ll be breaking down the paper options we offer in our albums and the benefits and occasions to use each. I’ll dissect our silk, metallic, and now Deep Matte choices.
NEW: Photo Albums Now Available in Deep Matte
The title says it all. Learn more about what this means and how it can help you impress your clients.
Picture Perfect: Two-Year-Old Parker Curry Reminds Us Why Pictures Matter
As two-year-old Parker Curry recently showed museum-goer Ben Hines; you never know when a moment of pure emotion and photographic brilliance is going to present itself. This was a profound moment, fortunately captured, that along with so much else - reflects some vital fundamentals about pictures.
Why the Triplex Has the Power to Transform Your Photography Studio
Some believe 3 is a magical number. I don’t know, but there sure is something special about our product of three. Why not take a minute to learn about our Triplex and how it can benefit your business? I’m sure you’ll be surprised the value this practical photo product can offer.
What KFC Taught Us about Photography
Food for thought
Sometimes the greatest inspiration can come from the wildest of places. You won't believe the latest motivator for you to produce and print some great art. Learn how KFC can teach us a thing (or two) about photography.
nPhoto Feature: Master Wedding Photographer Andria Lindquist on How Your Experience is Your Image
Recently, I had the pleasure of attending the Way Up North wedding photography conference in Stockholm where I was fortunate to be able to listen to master photographer Andria Lindquist give a tremendous presentation. In fact, she was even kind enough to give me her time after her talk and allow me to ask her a few more questions one-on-one.
Why Attending Photography Conferences is a Must for Professional Photographers
Photography conferences are often over-looked as an unnecessary expense; especially the longer we've been at it. However, photography conferences are an extremely valuable occasion for any kind of professional photographer and should be an annual event in your calendar - at least. Here's why.
nPhoto Presents: A Sensible, Stylish Take on Digital - Our Memory Box
OK, OK I concede. We live in a digital age. Digital Products exist. SOME good things can come from digital products. For example, our perfectly presented Memory Box!
nPhoto Product Feature: Parent Albums – Take Your Success & Double It
Who better to help your business than the parents? Well, OK, parent albums anyway. The answer is no one, or nothing. Find out why parent albums are the photographers golden child; sure to be something to brag about without causing any trouble.
How to Place an Order with nPhoto (w/ Screenshots)
We’ll walk you through, step-by-step, how to get a product ordered on our website. Fun fact: you design your products outside in.
Differentiating Our Photo Albums, Dreambooks, and Photo Book PROs
At nPhoto we offer a variety of products, most notably our renowned photo albums, our ultra-high quality Dreambook 4K, and our Photo book PRO line. But, what’s the difference between these 3 products even? Read on to find out.
Essential Factors in Getting the Perfect Printing Lab
A printing lab is a professional photographer's most important business partner. We've already discussed why this is such an important relationship, now learn how to be sure you have the best one for you.
Why Choosing the Right Professional Printing Lab is Essential for Success
Sometimes overlooked as just a minor detail, having the right printing lab is vital for any professional photographer. In fact, this is why choosing the right printing lab is the difference between success and obscurity.
Why Photo Books Are Now a Must-Have in a Professional Studio
Photo album, or photo book (or both)? Here's why it's important to not overlook the photo books.
They do it all at a lower-cost for the photographer.
Why Pictures are Important (and Always Will Be)
We live in a world where everyone has endless access to a camera and pictures are constantly being taken. But does that mean we appreciate pictures any more? Are we doing pictures right?
3 Ways to Get More Wedding Photography Clients
You can never have too much success. In this article learn three great tips to make sure your wedding photography studio is trending in the right direction.
Why You Should Sell, Promote, and Emphasize Photo Albums
Photo albums, once a staple for every pro photography studio, seem to be slowly dying. Yet, they're as powerful as ever and, yes, will even make you more money.
nPhoto By the Numbers
Happy New Year!! My what a year it was for us at nPhoto. In fact, we were caught poppin’ two bottles of champagne at midnight: one to ring in the upcoming year and one to give one last hurrah to what was a wonderful 2017 for us! Have a look at our achievements, upgrades, and developments from the past year.