Facebook Pixel for Photographers – a Complete Guide
Contact your photography clients from the past.
Arrange your studio this way and sell more. See more videos we have prepared for you with marketing tips for professional photographers.
Facebook Pixel for Photographers – a Complete Guide
In this day-and-age and unforgiving business enviornment we find ourselves in every professional photography MUST not only create a solid digtial marketing plan, but also reserve a budget for running Facebook Ads to get new clients. In the previous article, we covered the issue of running Facebook Ads, and now you’ll learn how to get them to the next level – using Facebook Pixel. I’ve created a step-by-step solution on how to install Facebook Pixel on your website, how to target people who’ve already visited your page, and, how to create a new target group based on your visitors. Ready?
Top 5 nPhoto Live Interviews of 2020
OK, so 2020 was HORRIBLE. It’s easily on the short list of one of the worst years ever! Yet, it wasn’t ALL bad; there was some good to come out of it. For example, these 5 poppin’ live chat interviews hosted by your favorite professional printing lab in nPhoto ;)
BLACK FRIDAY – 75% OFF NEW TRIPLEX SAMPLE
Change from the inside-out.
This year, for Black Friday, we’re excited to offer you a valuable upselling tool fresh off a major makeover.
Start Shooting your Clients Outdoors! 5 Benefits of Outdoor Photography
You don’t have to a be a landscape or nature photographer to gain value from shooting outdoors. Read on to see how offering outdoor shoots to your clients can help your business in a big way.
How to Create the Perfect Wedding Sample to Win Over Every Bride and Groom
Samples are the lifeblood of your professional photography business. Here's how you can make sure to make a compelling wedding product sample sure to sell.
How to Effectively Grow your Business with Mini Sessions
That’s right, mini sessions are powerful tools in your business arsenal.
Mini Sessions – How to Promote them using Digital Marketing – CHECKLIST (2020)
Mini Sessions are a great idea to improve income in your photography business. In the unsteady time of COVID-19, it's even more than essential to promote them in the digital world. Today we're gonna give you a complete CHECKLIST on how to properly promote your Mini Sessions in Social Media and across the Internet.
6 tips for mini-sessions during COVID-19
Fall is a time of the year with plenty of great opportunities for themed mini-sessions such as Fall, Halloween, Harvest, Pumpkin patch and of course the most popular - Santa and Christmas mini-sessions. This year however, turned the entire industry upside down and photographers are learning to function in a completely new reality than only a year before.
Effective, Easy Sell: How Wall Decor can Uplift your Photography Offer
Not all professional print products are impossible sells. Learn from IPSM co-founder Dorie Howell how Wall Decor easily uplifts your photography business.
Filled Walls and Wallets: How Wall Decor is your Conveyance to Success
Back against the wall lately? We know that times have been tough, but don’t bang your head against that wall. Instead, use it to your advantage; and let us at nPhoto help.
Market and Make Money from Home with Project Designs & Mockups
This is what we all want to be able to do isn’t it? Who doesn’t want to be able to make money and benefit their business all from the comfort of their own home?
Uplift Your Clients and Your Business with Acrylic Folio Boxes
It’s been a rough go for everyone; you as a professional photographer and your clients alike. Provide your clients with a heart-warming distraction with our latest offering.
How to Improve your Business with a Proper Studio Set-up
Let’s be real: looks matter.
The way something is presented can make all the difference in the world. Even something considered a ‘minor detail’ can be the difference between a second look and an after thought; something desired compared to something disregarded.
Craig Clewlow #featuredphotographer
Can rollerblading change someones life and turn you into a wedding photographer? Find out what Craig Clewlow from New Road Photography has to say about it.
Pro Photographer: How to Keep Your Clients Happy during Covid-19
As we all know, the present time is full of difficulties and challenges.
Many events are postponed or cancelled.
However, you - as a photographer - have the opportunity to explore new opportunities and possibilities.
75% OFF Complete Sets to Revive your Photography Studio
It’s always a good idea to appease your customer-base, but in these times especially it’s essential not to mess around and provide not only what you like, but also what your consumer-base wants. That starts with professional quality products that offer a multitude of solutions.
Coronavirus: How to Survive as a Professional Photographer
Read on to find out what you can be doing to better your business in this crippling time of coronavirus and social distancing.
The Best Photography Product for Senior Photography
What’s your cool factor? What your studio’s? Are you and your business hip with the times?
5 Reasons to Visit nPhoto at WPPI
Vegas, baby! Need we say more?
Get More Clients for Your Photography Business with Acrylic Wall Decor
We get it; how can I make more money as a professional photographer? What products do I need to earn more as pet photographer? Or, wedding photographer? Or, portrait photographer? What can I do to work smarter and earn more?
6 Reasons Metal Wall Decor is a Must in your Pro Photography Studio
Wall décor can be both a blessing and a curse for professional photographers. When handled appropriately it can be a wonderful source of steady income in the way of specific package deals, or a part of diverse product bundles, or even as a last minute upsell.
Wall Decor: The Product Every Professional Photographer Must Have
Offering printed products as a professional photographer can earn you more money in the long-run: fact.
Google Analytics for Photographers - a Complete Guide
I understand; every time you get a new inquiry for a photo shoot you party like a rock star, right? I mean I would, too and that’s great!
But, right after the celebration, you should actually find out how your potential customer entered your website – whether it was because of social media, an organic search, or some co-operation with a venue. Also key is determining what have they been doing on your website, or, most importantly – what kind of content encouraged them to fill out your contact form?
Within this blog post, we’ll cover each of these aspects using (agruably, the best tool for your website) - Google Analytics. So, grab yourself a cup of coffee, make yourself comfortable, and let’s have some fun!
Ioana Porav wedding photography #featuredphotographer
This time we are pleased to introduce you Ioana, who is a wedding photographer creating bright and romantic photos based in Romania.
5 Essential Sells for Christmas
The holiday season is here! The clock is ticking but it's not too late to entice your clients with these must-have, easy-selling professional photo products.
nPhoto Christmas Deadlines
IMPORTANT: We strongly advise placing your orders prior to our Christmas deadlines to avoid the peak rush.
Black Friday: 70% OFF your Greatest Business Investment
This Black Friday we have an incredible 70% OFF discount on our Grand Gallery Photo Book. Find out how to redeem this discount, why you need this in your studio, and how it will be your greatest business investment.
The Most Essential Selling Tool in a Professional Photographer’s Kit
The Swatch Book. This is it. I know, you’re thinking: really, THAT’S the most important selling tool?? Really? Read on to find out and how it can even save you sales.
Expert Tip: The Secret to Sustained Success in Business – Teamwork
We sat down with prominent wedding and lifestyle photographer Ron Lima, and he shared with us the importance of building an appropriate and reliable professional team across your community.
Maria Mirage fantasy photography #featuredphotographer
As our second featured photographer please meet Maria Mirage, fantasy photographer living near London, UK. Maria work is very inspiring, unique and we highly recommend reading more about her.
What are nPhoto's Velvet & Suede Textiles and Why You Need Them?
It’s smooth selling with our suede and velvet textiles.
Lou Adams pet photographer #featuredphotographer
As our first featured photographer please meet Louise Cain, pet photographer based in Yorkshire, UK. Lou shared about her start with photography and some great tips.
Expert Tip: Wedding Photographer Ron Lima on Engagement Sessions
Prominent UK-based wedding photographer, Ron Lima, recently sat down with us at nPhoto to discuss how wedding photographers can both add to their experience and increase their earning potential by providing Engagement sessions (or Pre-wedding sessions, or, ‘whatever you want to call it,’)
The Most Valuable Print Product for Modern Professional Photographers
No more beating around the bush. We are diving into the ultimate must-have product for any and all professional photographers of today. Are you a photographer? Then read on...
Practical Marketing Tips for Professional Photographers....That Actually Work
Want to improve your photography business? We’ve got you covered…
TOP 3 Tips to Scale Your Income as a Professional Photographer
Do you want to increase your sales? Do you want to make more money with each sale? We thought so. Check out these essential top selling tips to give your pocketbook a boost.
Four Simple and Satisfying Ways to Personalize Your nPhoto Products
Need a quick, easy, but beautiful way to add personal details to your products? How about four ways? Read on to learn about four simple, yet totally satisfying, ways to give your products the personal touch.
Instagram Ads for Photographers
It’s no surprise: now, in 2020, Instagram is crucial for every professional photographer. If you want to be booked for the whole year (or even two) in advance, you have to be present on Instagram. Especially since April 9, 2012 when Kevin Systrom and Mike Krieger sold their platform to Facebook, Inc. This purchase connected two of the most recognized names in Social Media (yes, even then) into one and only helped further propel Instagram’s rapid growth. But not only this; the buyout also put two different ad systems into one. Thus, A/B testing now should not only be focused on particular ads, but also testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographer and dig deeper into the proper strategies for Instagram Ads campaigns.
Elevate Your Business with our Grand Gallery Photo Book
Let’s face it, photography is an over-crowded field. It doesn’t help that technology nowadays makes it possible for literally everyone with a phone to, well, let’s face it again, create pictures of decent quality.
New In: Prints and DreamPrints Now on Offer & 25% OFF Limited Time Promo
Stop the presses! Breaking news: We are officially introducing Prints and DreamPrints to our U.S. product offer.
Photography - One of the Worst Jobs in America
Say it ain’t so…
5 Essential Pet Photography Questions Answered with Ewan Cheyne
Want to be top-dog as a pet photographer? The cat’s meow? Then look no further. We sat down with successful and seasoned pet photographer, and owner of Mutley Snaps Photography Studio, Ewan Cheyne, and he shared with us his top tips for professional pet photographers. These tips will be sure to elevate your business’ bark and bite.
Photo Book Pro: Paper Options
Photo Books are often under-appreciated by professional photographers, but they’re actually quickly becoming a must-have in professional studios.
Summer Sale: 60% OFF Sample Photo Book Pros or Complete Photo Book Pro Sets
Stay cool this summer with our summer sale on Sample Photo Book Pros and Complete Photo Book Pros.
nPhoto's extended turnaround time and working hours during upcoming bank holidays
Due to the bank holidays coming up, there will be limited contact with nPhoto offices:
8 Ideas for Photo Products for Spring and Easter Mini Sessions
Mini-sessions are a perfect opportunity to connect with new clients, to present them your skills and how it is to work with you. Once they get to know you, they will be more willing to choose you when looking for a photographer for other occasions. Mini-sessions out of all other sessions are usually most budget-friendly and many times it's clients' first experience with a professional photo shoot. Just because they are meant to be fast and affordable, it doesn't mean you have to limit your mini-sessions packages to prints only as it happens very often. It's a great opportunity to explain to your clients the importance of printing and to accustom them with professional photo products. We offer a wide range of products to choose from when building your minis' packages.
Facebook Ads for Wedding Photographers – How to master it?
Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients. Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.
Introducing New Color Options!
That’s right, the long wait is finally over. (Thank you for being so patient!) We now have 4 new textiles and 4 new leatherettes on offer!
Wedding Photo Albums: Your Guide to the Latest Trends
Every bride needs her dress and every wedding needs its album. A year has recently passed and a new one's just getting started; so make sure you are up with all the latest trends for the best wedding photo albums.
Why Pet Photography is the Best Photography Genre for a Pro
Read on to find out why pet photography is the genre sure to take you to the next level.
The Advantages of a Guest Book at Every Wedding
The Guest Book is, and should be, a staple of any wedding – no different than the cake and guests themselves. Read on to find out why and how it can be a benefit to you and your clients.
nPhoto by the Numbers 2018
In 2018 we had a tremendous year of growth and innovation. See exactly what we accomplished in the productive year gone by.
What is IPS Mastermind and Why Every Professional Photographer Should be a Member.
Do you want to know how to make more money, better your business, and build a strong community with other pro photogs? Read on.
The Best Print Products for Pet Photography
And a canvas isn’t one of them.
The Most Powerful, Game-Changing Print Product You've Likely Never Heard Of
5 Reasons Why You Should Try nPhoto Lab and Place Your First Sample Order
Don’t underestimate the importance of having an outstanding, reliable, and helpful printing lab. It can mean the difference between professional bliss, and, well, you can imagine where (that hot, fiery place). Find out why nPhoto is that perfect lab for you.
Folio Box Prints - Now Sold Separately
3 Products by nPhoto that let you Combine Digital Files with Printing
Three products from nPhoto that your 21st-century professional photography studio CAN'T afford to be without.
How to Make Even More Money as a Wedding Photographer
We sat down with professional photographer and selling expert Andrew Miller and asked him how other pros can make more money. Here's what we learned...
Create the Perfect Bar Mitzvah Photo Album with nPhoto
Bat Mitzvahs welcome too :)
NEW Paper in our Folio Boxes and Why this is Important for You
With us new always means improved. Read to see how our most practical product got even better.
What is a Folio Box and Why to Stock Up Your Studio with One?
The title says it all. Don’t lose out on your chance to improve your business. How so? With Folio Boxes. Read on to found out more...
5 Reasons to Visit nPhoto at PhotoPlus
PhotoPlus, one of America’s largest photography expos, is upon us again. Luckily, we at nPhoto are NOT gonna miss out and will be there – stand #454 – at the Javits Convention Center from start to finish; October 25th-27th.
Photo Albums: Why they are a Must-Sell for Professional Photographers
Photo albums, once a staple for every professional photography studio, seem to be slowly dying. Yet, they're as powerful as ever and, yes, will even make you more money.
10 Personalized Options for Your Folio Box (new options added!)
We realize being a professional photographer is not a regular 9-5 job. Being a professional photographer is a combination of business and art. Each of your clients is different and every one of them has a different story to be told with your photography. This is why it's of a special importance for us to provide you with as many personalized options as possible: so you have the tools to fully customize your products according to your and your client's needs.
Read to find out what are the possibilities in creating your perfect Folio Box.
1. Choose a Box with or without USB stick
New: Mohawk Paper in our Photo Albums
With the addition of Mohawk Eggshell Matte you now have four paper choices in our photo albums alone. Read on to find out more about this exciting addition.
The Benefits of Community Building with Other Professional Photographers
Has it ever happened to you:
Demo Paper Bundle - Not Only See it, but Feel it to Appreciate It
Be sure to get your hands on a bundle featuring a sample of all the different paper options we offer in our products. It’s the ideal sales tool.
NEW: Mini USBs Now Available in All Complete Sets
Big things come in small packages. Including our Set's 3.0 USBs.
Five Key Factors to Help You Find the Right Professional Photography Studio
Five essential factors to consider when you get your own professional photography space.
Three Ways to Save Time Designing a Professional Photo Album
The only legitimate downside to offering professional photo albums in your studio is the amount of time they can take to create. However, not all albums have to be time-consuming to be perfect. nPhoto has a few tips on how you can save time designing our exquisite albums.
Tips and FAQs for nPhoto’s Online Designer
Have you tried our Online Designer software? It’s a free, easy-to-use, intuitive program designed by our IT team that is sure to make your life easier designing our products. In fact, it’s so good it will certainly help you to save time designing photo albums. In any case, today I will help you master our program by going over some tips and FAQs from our online software.
How to Add a Personalized Logo to nPhoto Products
Did you know you can personalize nearly every product from nPhoto with your own custom logo?
Three Ways to Make Money as a Photographer
Nobody likes to stress about making-ends-meet and we all want to follow the advice of those nice teachers who motivated us to do what we love. So we love photography but don’t want to have to scrape by – but is there a way to make a comfortable living fulfilling your passion of photography? Yes, in fact there are many but for now we'll look at three fundamental ways you can make money as a photographer.
How to Thrive, Not Only Survive, as a Twenty-First Century Professional Photographer
In any business you have to constantly be evolving to remain successful. In the world of photography this is even more crucial as technology is perpetually pushing new boundaries. What can you as a professional photographer do today to prepare you for success tomorrow? We'll discuss that here.
“Inspiration is for Amateurs” - Hannah Millard on Why as Professional Photographers it’s Better Just to Do Work
A renowned American painter and successful British wedding photographer agree and share an interesting take on the notion of waiting for inspiration.
What is the Key to Sustained Success in Professional Photography? Networking.
The key to sustained success in professional photography and business is networking. But what does that mean even? How to network? In what way? Where to start? Fear not, I've got you covered.
From Starving Artist to High Street: Pro Tips from one of Europe's Greatest Photographers
Highly sought after Danish photographer Angelina Devine shares inside tips on how to take your professional photography business from barely scraping by to making over $9,000 in one sale.
Photo Products to Celebrate Mother's Day
Mother’s Day is fast approaching and you shouldn’t let your clients miss out on an opportunity to have the perfect gift for the occasion: the gift of them and their families.
New In: Demo Cover Pack
“Never judge a book by its cover,” well, here at nPhoto, well let it pass just this once. That’s because we’re here to announce our Demo Cover Pack offer.
Words of Wisdom from World-Changing Entrepreneurs
No matter who you are, what you do, or what your business goals - this will be sure to help you stay on track, reach for the stars, and achieve what you've always desired.
Happy Spring from nPhoto!
The seasons have turned and now it’s time to bring out the spring colors! Don’t worry nPhoto’s got you covered.
The Difference Between Our Paper Options: Dreambook 4K Edition
Last week I went through the difference between our paper options in our photo albums in The Difference Between Our Paper Options: Albums Edition, but albums are not even half of what we offer at nPhoto. So today I’ll be going further and breaking down the paper options in our Dreambook 4K. Our Dreambook 4K offers the choice of three different paper options: glossy, lustre, and satin.
Why Sample Albums are a Must-Have in a Professional Photography Studio
Don’t be that photographer who takes an obvious and costly short-cut by excluding samples from your studio. At times samples may seem unnecessary and like an erroneous expense, but their value to your studio will more than pay off in the long-run. Find out why samples are an absolute essential for every professional photography studio.
Online Swatch Book to Make Your Life Easier
The saying goes we learn something new everyday. Take a minute to learn something else about your favorite printing lab.
The Difference Between Our Paper Options: Albums Edition
Ask any craftsman; any master craftsman, and they’ll tell you: it’s not enough to have the tools, you have to know how to use them…and when. Find out all you need to know about what goes on under the covers (of your album), and be the master creator of your album selection.
NEW: Photo Albums Now Available in Deep Matte
The title says it all. Learn more about what this means and how it can help you impress your clients.
Picture Perfect: Two-Year-Old Parker Curry Reminds Us Why Pictures Matter
As two-year-old Parker Curry recently showed museum-goer Ben Hines; you never know when a moment of pure emotion and photographic brilliance is going to present itself. This was a profound moment, fortunately captured, that along with so much else - reflects some vital fundamentals about pictures.
Why the Triplex Has the Power to Transform Your Photography Studio
Some believe 3 is a magical number. I don’t know, but there sure is something special about our product of three. Why not take a minute to learn about our Triplex and how it can benefit your business? I’m sure you’ll be surprised the value this practical photo product can offer.
What KFC Taught Us about Photography
Food for thought
Sometimes the greatest inspiration can come from the wildest of places. You won't believe the latest motivator for you to produce and print some great art. Learn how KFC can teach us a thing (or two) about photography.
nPhoto Feature: Master Wedding Photographer Andria Lindquist on How Your Experience is Your Image
Recently, I had the pleasure of attending the Way Up North wedding photography conference in Stockholm where I was fortunate to be able to listen to master photographer Andria Lindquist give a tremendous presentation. In fact, she was even kind enough to give me her time after her talk and allow me to ask her a few more questions one-on-one.
Why Attending Photography Conferences is a Must for Professional Photographers
Photography conferences are often over-looked as an unnecessary expense; especially the longer we've been at it. However, photography conferences are an extremely valuable occasion for any kind of professional photographer and should be an annual event in your calendar - at least. Here's why.
nPhoto Presents: A Sensible, Stylish Take on Digital - Our Memory Box
Sometimes the prettiest things come in small, square boxes...
NEW IN - PASTEL LEATHERETTES
New addition: Pastel Leatherettes!
nPhoto Product Feature: Parent Albums – Take Your Success & Double It
Who better to help your business than the parents? Well, OK, parent albums anyway. The answer is no one, or nothing. Find out why parent albums are the photographers golden child; sure to be something to brag about without causing any trouble.
How to Place an Order with nPhoto (w/ Screenshots)
We’ll walk you through, step-by-step, how to get a product ordered on our website. Fun fact: you design your products outside in.
Let’s Get Social - nPhoto in Social Media
Differentiating Our Photo Albums, Dreambooks, and Photo Book PROs
At nPhoto we offer a variety of products, most notably our renowned photo albums, our ultra-high quality Dreambook 4K, and our Photo book PRO line. But, what’s the difference between these 3 products even? Read on to find out.
Essential Factors in Getting the Perfect Printing Lab
A printing lab is a professional photographer's most important business partner. We've already discussed why this is such an important relationship, now learn how to be sure you have the best one for you.
Why Choosing the Right Professional Printing Lab is Essential for Success
Sometimes overlooked as just a minor detail, having the right printing lab is vital for any professional photographer. In fact, this is why choosing the right printing lab is the difference between success and obscurity.
Why Photo Books Are Now a Must-Have in a Professional Studio
Photo album, or photo book (or both)? Here's why it's important to not overlook the photo books.
They do it all at a lower-cost for the photographer.
Why Pictures are Important (and Always Will Be)
We live in a world where everyone has endless access to a camera and pictures are constantly being taken. But does that mean we appreciate pictures any more? Are we doing pictures right?
3 Ways to Get More Wedding Photography Clients
You can never have too much success. In this article learn three great tips to make sure your wedding photography studio is trending in the right direction.
nPhoto By the Numbers
Happy New Year!! My what a year it was for us at nPhoto. In fact, we were caught poppin’ two bottles of champagne at midnight: one to ring in the upcoming year and one to give one last hurrah to what was a wonderful 2017 for us! Have a look at our achievements, upgrades, and developments from the past year.