It’s no surprise: now, in 2019, Instagram is crucial for every professional photographer. If you want to be booked for the whole year (or even two) in advance, you have to be present on Instagram. Especially since April 9, 2012 when Kevin Systrom and Mike Krieger sold their platform to Facebook, Inc. This purchase connected two of the most recognized names in Social Media (yes, even then) into one and only helped further propel Instagram’s rapid growth. But not only this; the buyout also put two different ad systems into one. Thus, A/B testing now should not only be focused on particular ads, but also testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographer and dig deeper into the proper strategies for Instagram Ads campaigns.

Summer is quickly drying up. But, before it evaporates completely be sure to catch our Mid-Summer Promo.

Let’s face it, photography is an over-crowded field. It doesn’t help that technology nowadays makes it possible for literally everyone with a phone to, well, let’s face it again, create pictures of decent quality.

Stop the presses! Breaking news: We are officially introducing Prints and DreamPrints to our U.S. product offer.

Say it ain’t so…

Want to be top-dog as a pet photographer? The cat’s meow? Then look no further. We sat down with successful and seasoned pet photographer, and owner of Mutley Snaps Photography Studio, Ewan Cheyne, and he shared with us his top tips for professional pet photographers. These tips will be sure to elevate your business’ bark and bite.

Photo Books are often under-appreciated by professional photographers, but they’re actually quickly becoming a must-have in professional studios.

Stay cool this summer with our summer sale on Sample Photo Book Pros and Complete Photo Book Pros.

Due to the bank holidays coming up, there will be limited contact with nPhoto offices:

Mini-sessions are a perfect opportunity to connect with new clients, to present them your skills and how it is to work with you. Once they get to know you, they will be more willing to choose you when looking for a photographer for other occasions. Mini-sessions out of all other sessions are usually most budget-friendly and many times it's clients' first experience with a professional photo shoot. Just because they are meant to be fast and affordable, it doesn't mean you have to limit your mini-sessions packages to prints only as it happens very often. It's a great opportunity to explain to your clients the importance of printing and to accustom them with professional photo products. We offer a wide range of products to choose from when building your minis' packages. 

Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients. Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.

That’s right, the long wait is finally over. (Thank you for being so patient!) We now have 4 new textiles and 4 new leatherettes on offer!

Every bride needs her dress and every wedding needs its album. A year has recently passed and a new one's just getting started; so make sure you are up with all the latest trends for wedding albums.

Read on to find out why pet photography is the genre sure to take you to the next level.

The Guest Book is, and should be, a staple of any wedding – no different than the cake and guests themselves. Read on to find out why and how it can be a benefit to you and your clients.

In 2018 we had a tremendous year of growth and innovation. See exactly what we accomplished in the productive year gone by.

Do you want to know how to make more money, better your business, and build a strong community with other pro photogs? Read on.

And a canvas isn’t one of them.

DreamBook...

Does it ring a bell?

If you’re familiar with us at nPhoto and our professional printed products it may, but perhaps not as resoundingly as it should.

Don’t underestimate the importance of having an outstanding, reliable, and helpful printing lab. It can mean the difference between professional bliss, and, well, you can imagine where (that hot, fiery place). Find out why nPhoto is that perfect lab for you.

Three products from nPhoto that your 21st-century professional photography studio CAN'T afford to be without.

We sat down with professional photographer and selling expert Andrew Miller and asked him how other pros can make more money. Here's what we learned...

Bat Mitzvahs welcome too :)

With us new always means improved. Read to see how our most practical product got even better.

The title says it all. Don’t lose out on your chance to improve your business. How so? With Folio Boxes. Read on to found out more...

PhotoPlus, one of America’s largest photography expos, is upon us again. Luckily, we at nPhoto are NOT gonna miss out and will be there – stand #454 – at the Javits Convention Center from start to finish; October 25th-27th.

Photo albums, once a staple for every professional photography studio, seem to be slowly dying. Yet, they're as powerful as ever and, yes, will even make you more money.

With the addition of Mohawk Eggshell you now have four paper choices in our albums alone. Read on to find out more about this exciting addition.

Has it ever happened to you:

Be sure to get your hands on a bundle featuring a sample of all the different paper options we offer in our products. It’s the ideal sales tool.

Big things come in small packages. Including our Set's 3.0 USBs.

Five essential factors to consider when you get your own professional photography space.

Have you tried our Online Designer software? It’s a free, easy-to-use, intuitive program designed by our IT team that is sure to make your life easier designing our products. In fact, it’s so good it will certainly help you to save time designing photo albums. In any case, today I will help you master our program by going over some tips and FAQs from our online software.

Did you know you can personalize nearly every product from nPhoto with your own custom logo? No you're not dreaming, you can, and here’s how.

Nobody likes to stress about making-ends-meet and we all want to follow the advice of those nice teachers who motivated us to do what we love. So we love photography but don’t want to have to scrape by – but is there a way to make a comfortable living fulfilling your passion of photography? Yes, in fact there are many but for now we'll look at three fundamental ways you can make money as a photographer.

In any business you have to constantly be evolving to remain successful. In the world of photography this is even more crucial as technology is perpetually pushing new boundaries. What can you as a professional photographer do today to prepare you for success tomorrow? We'll discuss that here.

A renowned American painter and successful British wedding photographer agree and share an interesting take on the notion of waiting for inspiration.

The key to sustained success in professional photography and business is networking. But what does that mean even? How to network? In what way? Where to start? Fear not, I've got you covered.

Highly sought after Danish photographer Angelina Devine shares inside tips on how to take your professional photography business from barely scraping by to making over $9,000 in one sale.

Mother’s Day is fast approaching and you shouldn’t let your clients miss out on an opportunity to have the perfect gift for the occasion: the gift of them and their families.

“Never judge a book by its cover,” well, here at nPhoto, well let it pass just this once. That’s because we’re here to announce our Demo Cover Pack offer.

No matter who you are, what you do, or what your business goals - this will be sure to help you stay on track, reach for the stars, and achieve what you've always desired.

The seasons have turned and now it’s time to bring out the spring colors! Don’t worry nPhoto’s got you covered.

Don’t be that photographer who takes an obvious and costly short-cut by excluding samples from your studio. At times samples may seem unnecessary and like an erroneous expense, but their value to your studio will more than pay off in the long-run. Find out why samples are an absolute essential for every professional photography studio.

The saying goes we learn something new everyday. Take a minute to learn something else about your favorite printing lab.

The title says it all. Learn more about what this means and how it can help you impress your clients.

As two-year-old Parker Curry recently showed museum-goer Ben Hines; you never know when a moment of pure emotion and photographic brilliance is going to present itself. This was a profound moment, fortunately captured, that along with so much else - reflects some vital fundamentals about pictures.

Some believe 3 is a magical number. I don’t know, but there sure is something special about our product of three. Why not take a minute to learn about our Triplex and how it can benefit your business? I’m sure you’ll be surprised the value this practical photo product can offer.

Food for thought

Sometimes the greatest inspiration can come from the wildest of places. You won't believe the latest motivator for you to produce and print some great art. Learn how KFC can teach us a thing (or two) about photography.

Photography conferences are often over-looked as an unnecessary expense; especially the longer we've been at it. However, photography conferences are an extremely valuable occasion for any kind of professional photographer and should be an annual event in your calendar - at least. Here's why.

OK, OK I concede. We live in a digital age. Digital Products exist. SOME good things can come from digital products. For example, our perfectly presented Memory Box!

New addition: Pastel Leatherettes!

Who better to help your business than the parents? Well, OK, parent albums anyway. The answer is no one, or nothing. Find out why parent albums are the photographers golden child; sure to be something to brag about without causing any trouble.

We’ll walk you through, step-by-step, how to get a product ordered on our website. Fun fact: you design your products outside in.

At nPhoto we offer a variety of products, most notably our renowned photo albums, our ultra-high quality Dreambook 4K, and our Photo book PRO line. But, what’s the difference between these 3 products even? Read on to find out.

A printing lab is a professional photographer's most important business partner. We've already discussed why this is such an important relationship, now learn how to be sure you have the best one for you.

Sometimes overlooked as just a minor detail, having the right printing lab is vital for any professional photographer. In fact, this is why choosing the right printing lab is the difference between success and obscurity.  

Picture Perfect

We live in a world where everyone has endless access to a camera and pictures are constantly being taken. But does that mean we appreciate pictures any more? Are we doing pictures right? 

You can never have too much success. In this article learn three great tips to make sure your wedding photography studio is trending in the right direction.

Photo albums, once a staple for every pro photography studio, seem to be slowly dying. Yet, they're as powerful as ever and, yes, will even make you more money.

Happy New Year!! My what a year it was for us at nPhoto. In fact, we were caught poppin’ two bottles of champagne at midnight: one to ring in the upcoming year and one to give one last hurrah to what was a wonderful 2017 for us! Have a look at our achievements, upgrades, and developments from the past year.

3 Gifts in Under 5 minutes

Take a look at these perfect gift ideas that we've prepared for you! Each gift can be designed in under 5 minutes in the Online Designer. So take your pick and start creating, the holidays are almost here!