If you don’t have a digital marketing strategy these days, you simply won’t be seen. You won’t be recognized. It’s that stark, but that simple. Worry not, though, we’re here to help and we have you covered.

CRM - A must-have when running a growing photography business.

Ready… steady… start offering!

In recent years, some photographers have so many clients flocking to mini-sessions, that they ultimately have to say “that’s enough” and pause new reservations from coming in. They don’t have to spend a fortune on advertising in order to achieve this; in fact, a large amount of that kind of work doesn’t cost them anything. Let’s allow those successful photographers to do the talking - and look into how they do it.

What's the idea behind this box?

The „Grow with me” folio box, also known as the milestones box, is a way of encouraging your clients to return for more sessions by offering them a convenient package. In this case, the package in mind would involve offering the client a baby keepsake box, which would be gradually completed over subsequent photo sessions. Many photographers are making use of this package already!

Do you consider yourself as retail?

Seniors can be choosy. Worse yet for professional Senior photographers you need to play not only to the Senior, but to their parents as well! Talk about two totally different worlds.

The world’s most expensive wedding cost almost one billion US dollars. While you may not find it likely to shoot a wedding like that anytime soon, you can still count on some stellar sales in the meantime, no matter where you may run your business. We’ll provide you with some discounts and tips on how to get there towards the end of the post!

Senior photography has to be the trickiest genre of professional photography.

A figure of speech.

How can a photographer best sell their craft in print? By knowing what value it can offer to their clients, and… by being a linguist.

“Accordion Mini Books are probably our most popular item….[Accordion] Mini Books people LOVE! It’s like their favorite thing in entire world.”

Point taken; get some Accordion Mini Books for your offer. [You’ll be the talk of the town.]

Hurry now and get one on sale as part of our 'Festival of Samples' bundle offer. Read on to find out more!

Feed their eyes with Fine Art [Prints].

CRO is an abbreviated marketing term that stands for Conversion Rate Optimization. In other words, the effectiveness of your platforms in taking visitors (leads) and compelling them to convert – or take an action furthering them along the customer journey; to become prospects, customers, etc.

How can you make more sales as a professional photographer?

Just ask for it.

OUTDATED.

That’s how the current state of the photography industry might make you feel.

It’s for good reason too. The average consumer is finding it increasingly more difficult to justify spending large sums of money on a professional photographer with each coming year, especially with the advancements many smartphone companies have made in their respective camera departments in the last several years.

Quinceanera events are an exciting tradition that can be traced back over thousands of years. Like any tradition, it's an important moment that survives thanks to being passed down from one generation to the next.

Luscious, eye-catching full-spread designs of a Photo Album. Complementing, yet not distracting matted prints. Emotion-evoking wall arts - you can make all of these happen through the lens of boudoir photography.

The holiday season is fast approaching, and clients everywhere are thinking of how to display their family photos while professional photographers ponder how to best satisfy their clientele.

We’ve all heard about that coveted upsell. What about the potential of a downsell?

A potential which is often wasted. Most people wouldn’t even consider downsellng as a successful sales option, or fear that once they start lowering their offers things will just take a wrong turn in terms of sales. So here, we’ll be talking about how that is simply not the case - and why downselling can be an untapped source of revenue for your IPS business.

Thinking about cross-selling in your photography business can be a challenge. While the indicators for the possibility of an upsell are often quite clear, cross-selling requires a bit of creativity involving your packages, your sales meetings or even your business.

There's invisible money all around - but it's up to you to see it.

Just how many upselling opportunities can one have? Where does it make the most sense? Are there any golden upselling options when offering print products via IPS photography? We’ve compiled a convenient source of information and tested upselling tips for you to find out!

“That’s great advice,” is a phrase I found myself continually repeating throughout our latest Live Chat with Jermaine Horton that took place Monday.

In our next installment of #featuredphotographer, join us as we meet Scotia McCombie, a brilliant Equine Photographer out of Edinburgh, UK; as she shares some valuable tips, why print is essential, and how a personal tragedy spurred a lifelong passion and calling.

1. Pick featured set locations that your clients can choose from

Having a shortlist of locations saves you time in scouting for the perfect spot. You should know the location on your list like the back of your hand - this will allow you to focus on your client and their pet as well as facilitate you getting the perfect shot.

We’ve risen. We are shining. Now it’s time to get smart, professional pet photographers!

Is being an animal photographer a lot of work? Is it a job for everyone? What do you have to consider for the photoshoots? How do you successfully sell photo products in a pasture? Animal photographer Claudia Rahlmeier answered these questions and many more during the nPhoto live chat.

A big part of successfully entrenching your photography business in the minds of your clients is done through setting yourself apart from the other photographers around you in a unique way. That’s what this little guide will set out to do - so tune in and see what you can achieve with just a few changes!

Calendars - typically used for recording important dates and deadlines. But they can do so much more.

Acrylics.

Newborn photographers! If you’ve been on the nPhoto block in recent time, you’ve probably heard a thing or two being said about acrylic products. To clear it all up and give you a straightforward direction, we’ll be showing the best products which use acrylic, that would also be perfect picks for your particular genre :)

There is a print product which most photographers completely overlook, or worse yet, underestimate enough to push it aside in favor of bigger, more “main package” tiers of products. The truth is, this may just be an ace up your sleeve which can elevate your packages and add-ons to the next level. That product is the Triplex.

What is your professional photography studio’s ace-in-the-hole? Or your go-to-product? You’re print product sure-fire hit?

Rise and shine it’s profiting time!

„Not my type,” you might sometimes say. Both the photographer and their client can do the same. That’s why mini sessions are like speed dating. Which group fits best? Can wedding photographers have anything to do with it? How can one successfully „flirt” with their customers to win them over for a long term relationship?

Can you even expect Spring to come about for your photography business this year? Nothing is thawing out, new waves keep coming around. Waves of crisis, cold and fear, perhaps even despair. Many places are closing or already closed down and you’re getting tired of it. How can one imagine their future in an industry like this?

First comes love, then comes marriage, then comes the baby in the baby carriage. We’ve all heard this popular kids jingle, but what most haven’t heard is the oft forgotten, yet most important, following line, which goes: and then comes the photo album of the baby playing.

Photo Wall Art is a home decor trend that is growing in popularity. Don’t only capture, but help your clients celebrate and display their special moments. Photographs are an important part of a family history. With Photo Wall Decor, your clients can honor the most cherished milestones of their lives.

Promote. Print. Profit. Not only is this the name of our first-ever event hosted entirely by us at nPhoto, but it’s also a true motto of the professional photography industry at large.

We’re more than glad to share how, since there’s a few compelling cases that support it! Whether you’re looking into making a wedding book or working on professional photo books in general, here are a few reasons to not be intimidated by the idea too much.

Got a bunch of newborn photos from your latest session and you’re unsure how to present them? Perhaps your client is being a little indecisive and you want to take a new approach to their newborn album? We’ve got you covered. Here are a few baby photo album ideas you just might be able to make good use of :)

In this day-and-age and unforgiving business enviornment we find ourselves in every professional photography MUST not only create a solid digtial marketing plan, but also reserve a budget for running Facebook Ads to get new clients. In the previous article, we covered the issue of running Facebook Ads, and now you’ll learn how to get them to the next level – using Facebook Pixel. I’ve created a step-by-step solution on how to install Facebook Pixel on your website, how to target people who’ve already visited your page, and, how to create a new target group based on your visitors. Ready?

OK, so 2020 was HORRIBLE. It’s easily on the short list of one of the worst years ever! Yet, it wasn’t ALL bad; there was some good to come out of it. For example, these 5 poppin’ live chat interviews hosted by your favorite professional printing lab in nPhoto ;)

Change from the inside-out.

This year, for Black Friday, we’re excited to offer you a valuable upselling tool fresh off a major makeover.

You don’t have to a be a landscape or nature photographer to gain value from shooting outdoors. Read on to see how offering outdoor shoots to your clients can help your business in a big way.

Samples are the lifeblood of your professional photography business. Here's how you can make sure to make a compelling wedding product sample sure to sell.

That’s right, mini sessions are powerful tools in your business arsenal.

Mini Sessions are a great idea to improve income in your photography business. In the unsteady time of COVID-19, it's even more than essential to promote them in the digital world. Today we're gonna give you a complete CHECKLIST on how to properly promote your Mini Sessions on Social Media and across the Internet.

Fall is a time of the year with plenty of great opportunities for themed mini-sessions such as Halloween, Harvest, Pumpkin patch and of course the most popular - Santa and Christmas mini-sessions.

Not all professional print products are impossible sells. Learn from IPSM co-founder Dorie Howell how Wall Decor easily uplifts your photography business.

Back against the wall lately? We know that times have been tough, but don’t bang your head against that wall. Instead, use it to your advantage; and let us at nPhoto help.

This is what we all want to be able to do isn’t it? Who doesn’t want to be able to make money and benefit their business all from the comfort of their own home?

It’s been a rough go for everyone; you as a professional photographer and your clients alike. Provide your clients with a heart-warming distraction with our latest offering.

Let’s be real: looks matter.

The way something is presented can make all the difference in the world. Even something considered a ‘minor detail’ can be the difference between a second look and an after thought; something desired compared to something disregarded.

Can rollerblading change someones life and turn you into a wedding photographer? Find out what Craig Clewlow from New Road Photography has to say about it.

As we all know, the present time is full of difficulties and challenges.

Many events are postponed or cancelled.

However, you - as a photographer - have the opportunity to explore new opportunities and possibilities.

It’s always a good idea to appease your customer-base, but in these times especially it’s essential not to mess around and provide not only what you like, but also what your consumer-base wants. That starts with professional quality products that offer a multitude of solutions.

Read on to find out what you can be doing to better your business in this crippling time of coronavirus and social distancing.

What’s your cool factor? What your studio’s? Are you and your business hip with the times? 

Vegas, baby! Need we say more?

We get it; how can I make more money as a professional photographer? What products do I need to earn more as pet photographer? Or, wedding photographer? Or, portrait photographer? What can I do to work smarter and earn more?

Wall décor can be both a blessing and a curse for professional photographers. When handled appropriately it can be a wonderful source of steady income in the way of specific package deals, or a part of diverse product bundles, or even as a last minute upsell.

Offering printed products as a professional photographer can earn you more money in the long-run: fact.

I understand; every time you get a new inquiry for a photo shoot you party like a rock star, right? I mean I would, too and that’s great!

But, right after the celebration, you should actually find out how your potential customer entered your website – whether it was because of social media, an organic search, or some co-operation with a venue. Also key is determining what have they been doing on your website, or, most importantly – what kind of content encouraged them to fill out your contact form?

Within this blog post, we’ll cover each of these aspects using (agruably, the best tool for your website) - Google Analytics. So, grab yourself a cup of coffee, make yourself comfortable, and let’s have some fun!

This time we are pleased to introduce you Ioana, who is a wedding photographer creating bright and romantic photos based in Romania.

The holiday season is here! The clock is ticking but it's not too late to entice your clients with these must-have, easy-selling professional photo products.

IMPORTANT: We strongly advise placing your orders prior to our Christmas deadlines to avoid the peak rush.

This Black Friday we have an incredible 70% OFF discount on our Grand Gallery Photo Book. Find out how to redeem this discount, why you need this in your studio, and how it will be your greatest business investment.

The Swatch Book. This is it. I know, you’re thinking: really, THAT’S the most important selling tool?? Really? Read on to find out and how it can even save you sales.

We sat down with prominent wedding and lifestyle photographer Ron Lima, and he shared with us the importance of building an appropriate and reliable professional team across your community.

As our second featured photographer please meet Maria Mirage, fantasy photographer living near London, UK. Maria work is very inspiring, unique and we highly recommend reading more about her.

It’s smooth selling with our suede and velvet textiles.

As our first featured photographer please meet Louise Cain, pet photographer based in Yorkshire, UK. Lou shared about her start with photography and some great tips.

Prominent UK-based wedding photographer, Ron Lima, recently sat down with us at nPhoto to discuss how wedding photographers can both add to their experience and increase their earning potential by providing Engagement sessions (or Pre-wedding sessions, or, ‘whatever you want to call it,’)

No more beating around the bush. We are diving into the ultimate must-have product for any and all professional photographers of today. Are you a photographer? Then read on...

Want to improve your photography business? We’ve got you covered…

Do you want to increase your sales? Do you want to make more money with each sale? We thought so. Check out these essential top selling tips to give your pocketbook a boost.

Need a quick, easy, but beautiful way to add personal details to your products? How about four ways? Read on to learn about four simple, yet totally satisfying, ways to give your products the personal touch.

It’s no surprise: now, in 2022, Instagram is crucial for every professional photographer. If you want to be booked for the whole year (or even two) in advance, you have to be present on Instagram. Especially since April 9, 2012 when Kevin Systrom and Mike Krieger sold their platform to Facebook, Inc. This purchase connected two of the most recognized names in Social Media (yes, even then) into one and only helped further propel Instagram’s rapid growth. But not only this; the buyout also put two different ad systems into one. Thus, A/B testing now should not only be focused on particular ads, but also testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographer and dig deeper into the proper strategies for Instagram Ads campaigns.

Let’s face it, photography is an over-crowded field. It doesn’t help that technology nowadays makes it possible for literally everyone with a phone to, well, let’s face it again, create pictures of decent quality.

Stop the presses! Breaking news: We are officially introducing Prints and DreamPrints to our U.S. product offer.

Say it ain’t so…

Want to be top-dog as a pet photographer? The cat’s meow? Then look no further. We sat down with successful and seasoned pet photographer; owner of Mutley Snaps Photography Studio, Ewan Cheyne, and he shared with us his top tips for professional pet photographers. These tips will be sure to elevate your business’ bark and bite.

Photo Books are often under-appreciated by professional photographers, but they’re actually quickly becoming a must-have in professional studios.

Stay cool this summer with our summer sale on Sample Photo Book Pros and Complete Photo Book Pros.

Due to the bank holidays coming up, there will be limited contact with nPhoto offices:

Mini-sessions are a perfect opportunity to connect with new clients, to present them your skills and how it is to work with you. Once they get to know you, they will be more willing to choose you when looking for a photographer for other occasions. Mini-sessions out of all other sessions are usually most budget-friendly and many times it's clients' first experience with a professional photo shoot. Just because they are meant to be fast and affordable, it doesn't mean you have to limit your mini-sessions packages to prints only as it happens very often. It's a great opportunity to explain to your clients the importance of printing and to accustom them with professional photo products. We offer a wide range of products to choose from when building your minis' packages. 

Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients. Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.

That’s right, the long wait is finally over. (Thank you for being so patient!) We now have 4 new textiles and 4 new leatherettes on offer!

Every bride needs her dress and every wedding needs its album. A year has recently passed and a new one's just getting started; so make sure you are up with all the latest trends for the best wedding photo albums.

Read on to find out why pet photography is the genre sure to take you to the next level.

The Guest Book is, and should be, a staple of any wedding – no different than the cake and guests themselves. Read on to find out why and how it can be a benefit to you and your clients.

In 2018 we had a tremendous year of growth and innovation. See exactly what we accomplished in the productive year gone by.

Do you want to know how to make more money, better your business, and build a strong community with other pro photogs? Read on.

And a canvas isn’t one of them.

DreamBook...

Don’t underestimate the importance of having an outstanding, reliable, and helpful printing lab. It can mean the difference between professional bliss, and, well, you can imagine where (that hot, fiery place). Find out why nPhoto is that perfect lab for you.

Three products from nPhoto that your 21st-century professional photography studio CAN'T afford to be without.

We sat down with professional photographer and selling expert Andrew Miller and asked him how other pros can make more money. Here's what we learned...

Bat Mitzvahs welcome too :)

With us new always means improved. Read to see how our most practical product got even better.

The title says it all. Don’t lose out on your chance to improve your business. How so? With Folio Boxes. Read on to found out more...

PhotoPlus, one of America’s largest photography expos, is upon us again. Luckily, we at nPhoto are NOT gonna miss out and will be there – stand #454 – at the Javits Convention Center from start to finish; October 25th-27th.

Photo albums, once a staple for every professional photography studio, seem to be slowly dying. Yet, they're as powerful as ever and, yes, will even make you more money.

With the addition of Mohawk Eggshell Matte you now have four paper choices in our photo albums alone. Read on to find out more about this exciting addition.

Has it ever happened to you:

Be sure to get your hands on a bundle featuring a sample of all the different paper options we offer in our products. It’s the ideal sales tool.

Big things come in small packages. Including our Set's 3.0 USBs.

Five essential factors to consider when you get your own professional photography space.

Have you tried our Online Designer software? It’s a free, easy-to-use, intuitive program designed by our IT team that is sure to make your life easier designing our products. In fact, it’s so good it will certainly help you to save time designing photo albums. In any case, today I will help you master our program by going over some tips and FAQs from our online software.

Did you know you can personalize nearly every product from nPhoto with your own custom logo?

Nobody likes to stress about making-ends-meet and we all want to follow the advice of those nice teachers who motivated us to do what we love. So we love photography but don’t want to have to scrape by – but is there a way to make a comfortable living fulfilling your passion of photography? Yes, in fact there are many but for now we'll look at three fundamental ways you can make money as a photographer.

In any business you have to constantly be evolving to remain successful. In the world of photography this is even more crucial as technology is perpetually pushing new boundaries. What can you as a professional photographer do today to prepare you for success tomorrow? We'll discuss that here.

A renowned American painter and successful British wedding photographer agree and share an interesting take on the notion of waiting for inspiration.

The key to sustained success in professional photography and business is networking. But what does that mean even? How to network? In what way? Where to start? Fear not, I've got you covered.

Highly sought after Danish photographer Angelina Devine shares inside tips on how to take your professional photography business from barely scraping by to making over $9,000 in one sale.

Mother’s Day is fast approaching and you shouldn’t let your clients miss out on an opportunity to have the perfect gift for the occasion: the gift of them and their families.

“Never judge a book by its cover,” well, here at nPhoto, well let it pass just this once. That’s because we’re here to announce our Demo Cover Pack offer.

No matter who you are, what you do, or what your business goals - this will be sure to help you stay on track, reach for the stars, and achieve what you've always desired.

The seasons have turned and now it’s time to bring out the spring colors! Don’t worry nPhoto’s got you covered.

Don’t be that photographer who takes an obvious and costly short-cut by excluding samples from your studio. At times samples may seem unnecessary and like an erroneous expense, but their value to your studio will more than pay off in the long-run. Find out why samples are an absolute essential for every professional photography studio.

The saying goes we learn something new everyday. Take a minute to learn something else about your favorite printing lab.

Ask any craftsman; any master craftsman, and they’ll tell you: it’s not enough to have the tools, you have to know how to use them…and when. Find out all you need to know about what goes on under the covers (of your album), and be the master creator of your album selection.

The title says it all. Learn more about what this means and how it can help you impress your clients.

As two-year-old Parker Curry recently showed museum-goer Ben Hines; you never know when a moment of pure emotion and photographic brilliance is going to present itself. This was a profound moment, fortunately captured, that along with so much else - reflects some vital fundamentals about pictures.

Some believe 3 is a magical number. I don’t know, but there sure is something special about our product of three. Why not take a minute to learn about our Triplex and how it can benefit your business? I’m sure you’ll be surprised the value this practical photo product can offer.

Food for thought

Sometimes the greatest inspiration can come from the wildest of places. You won't believe the latest motivator for you to produce and print some great art. Learn how KFC can teach us a thing (or two) about photography.

Recently, I had the pleasure of attending the Way Up North wedding photography conference in Stockholm where I was fortunate to be able to listen to master photographer Andria Lindquist give a tremendous presentation. In fact, she was even kind enough to give me her time after her talk and allow me to ask her a few more questions one-on-one.

Photography conferences are often over-looked as an unnecessary expense; especially the longer we've been at it. However, photography conferences are an extremely valuable occasion for any kind of professional photographer and should be an annual event in your calendar - at least. Here's why.

Sometimes the prettiest things come in small, square boxes...

New addition: Pastel Leatherettes!

Who better to help your business than the parents? Well, OK, parent albums anyway. The answer is no one, or nothing. Find out why parent albums are the photographers golden child; sure to be something to brag about without causing any trouble.

We’ll walk you through, step-by-step, how to get a product ordered on our website. Fun fact: you design your products outside in.

At nPhoto we offer a variety of products, most notably our renowned photo albums, our ultra-high quality Dreambook 4K, and our Photo book PRO line. But, what’s the difference between these 3 products even? Read on to find out.

A printing lab is a professional photographer's most important business partner. We've already discussed why this is such an important relationship, now learn how to be sure you have the best one for you.

Sometimes overlooked as just a minor detail, having the right printing lab is vital for any professional photographer. In fact, this is why choosing the right printing lab is the difference between success and obscurity.

Picture Perfect

We live in a world where everyone has endless access to a camera and pictures are constantly being taken. But does that mean we appreciate pictures any more? Are we doing pictures right?

You can never have too much success. In this article learn three great tips to make sure your wedding photography studio is trending in the right direction.

Happy New Year!! My what a year it was for us at nPhoto. In fact, we were caught poppin’ two bottles of champagne at midnight: one to ring in the upcoming year and one to give one last hurrah to what was a wonderful 2017 for us! Have a look at our achievements, upgrades, and developments from the past year.

3 Gifts in Under 5 minutes

Take a look at these perfect gift ideas that we've prepared for you! Each gift can be designed in under 5 minutes in the Online Designer. So take your pick and start creating, the holidays are almost here!