Every professional photographer MUST not only create a solid digital marketing plan but also reserve a budget for running Facebook Ads to get new clients.

In the previous article, we covered the issue of running Facebook Ads, and now you’ll learn how to get them to the next level – using Facebook Pixel. I’ve created a step-by-step solution on how to install Facebook Pixel on your website, how to target people who’ve already visited your page, and how to create a new target group based on your visitors. Ready?

Mini Sessions are a great idea to improve income in your photography business. In the unsteady time of COVID-19, it's even more than essential to promote them in the digital world. Today we're gonna give you a complete CHECKLIST on how to properly promote your Mini Sessions on Social Media and across the Internet.

I understand; every time you get a new inquiry for a photo shoot you party like a rock star, right? I mean I would, too and that’s great!

But, right after the celebration, you should actually find out how your potential customer entered your website – whether it was because of social media, an organic search, or some co-operation with a venue. Also key is determining what have they been doing on your website, or, most importantly – what kind of content encouraged them to fill out your contact form?

Within this blog post, we’ll cover each of these aspects using (agruably, the best tool for your website) - Google Analytics. So, grab yourself a cup of coffee, make yourself comfortable, and let’s have some fun!

It’s no surprise that Instagram is still crucial for every professional photographer, and if you want to be booked all year, you must be present on Instagram. On April 9, 2012, Kevin Systrom and Mike Krieger sold their platform to Facebook, connecting two of the most recognized names in Social Media into one, which propelled Instagram’s rapid growth. In addition, this buyout also put two different ad systems into one.

Thus, A/B testing should not only be focused on particular ads but also on testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographers and dig deeper into the proper strategies for Instagram Ads campaigns.

Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients.

Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.