In this day-and-age and unforgiving business enviornment we find ourselves in every professional photography MUST not only create a solid digtial marketing plan, but also reserve a budget for running Facebook Ads to get new clients. In the previous article, we covered the issue of running Facebook Ads, and now you’ll learn how to get them to the next level – using Facebook Pixel. I’ve created a step-by-step solution on how to install Facebook Pixel on your website, how to target people who’ve already visited your page, and, how to create a new target group based on your visitors. Ready?

Mini Sessions are a great idea to improve income in your photography business. In the unsteady time of COVID-19, it's even more than essential to promote them in the digital world. Today we're gonna give you a complete CHECKLIST on how to properly promote your Mini Sessions on Social Media and across the Internet.

I understand; every time you get a new inquiry for a photo shoot you party like a rock star, right? I mean I would, too and that’s great!

But, right after the celebration, you should actually find out how your potential customer entered your website – whether it was because of social media, an organic search, or some co-operation with a venue. Also key is determining what have they been doing on your website, or, most importantly – what kind of content encouraged them to fill out your contact form?

Within this blog post, we’ll cover each of these aspects using (agruably, the best tool for your website) - Google Analytics. So, grab yourself a cup of coffee, make yourself comfortable, and let’s have some fun!

It’s no surprise: now, in 2022, Instagram is crucial for every professional photographer. If you want to be booked for the whole year (or even two) in advance, you have to be present on Instagram. Especially since April 9, 2012 when Kevin Systrom and Mike Krieger sold their platform to Facebook, Inc. This purchase connected two of the most recognized names in Social Media (yes, even then) into one and only helped further propel Instagram’s rapid growth. But not only this; the buyout also put two different ad systems into one. Thus, A/B testing now should not only be focused on particular ads, but also testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographer and dig deeper into the proper strategies for Instagram Ads campaigns.

Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients. Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.