Some believe 3 is a magical number. I don’t know, but there sure is something special about our product of three. Why not take a minute to learn about our Triplex and how it can benefit your business? I’m sure you’ll be surprised the value this practical photo product can offer.
Perch it precisely on a small table, dresser, desk; a great thing about the Triplex is its practicality - it can go virtually anywhere and add instant elegance and emotion.
Some may say that 3 is a crowd, but I prefer to think of 3 as being just perfect. Take, for example, our Triplex: three photos mounted in a beautiful display that closes to appear as a sophisticated book.
Truth be told, these photo products can sometimes be overlooked by photographers, but I can’t understand why. Similar to parent album packages, Triplexes are an ideal upselling tool. Moreover, Triplexes are excellent, succinct displays of beauty in their own right.
Triplex: The Power of 3
Our Triplex is the perfect balance between showcasing your skill and not overwhelming a client. In fact, I’ve always liked the creative challenge in editing it presents professional photographers by forcing them to capture a shoot, emotion, or theme in only three photos. With the Triplex you don’t just give your clients a collection of photos, but instead a concise story or experience defined in three powerful images.
Boudoir shoots go perfectly with the Triplex and make for a wonderful gift for the groom from the bride on the wedding day.
Even more, the Triplex comes available with many different design options. You can create it from a selection of over 20 different elegant leatherettes and 6 different size options. Be sure to check out the Triplex product section on our website for all the design details.
What is it Good For?
The Triplex is a medium that could fit any style of photography. However, it particularly suits well boudoir, glamour, newborn, and maternity photography. Pairing these types of photography with a few striking photo makes for the perfect gift for your clients to give to loved ones. The fact that the Triplex is, by nature, a smaller product lends itself to being an ideal choice as a gift for a birthday, anniversary, or mother’s/father’s day.
When closed the Triplex mimics a sleek and sophisticated journal just waiting to be read. Its tri-fold design also makes for great portability and protection.
The Sell of the Triplex
As mentioned above the Triplex nearly sells itself as it’s an ideal format for a gift for a loved one. Moreover, they make for excellent upselling tools as well. If a couple has a wedding but doesn’t want to invest so much to grab the Parent Album package; you can offer them up an album with a Triplex (or two) instead. This way they’ll still have something for the parents or other special ones. The same can be said for those precious maternity/newborn shoots. You can even get creative and suggest a Triplex as a small example of print for those clients who seem stubborn to stick with a digital option.
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As we see the Triplex can easily be considered an MVP of any photography studio. With just a little creativity it’s a sensible sale for any occasion. All the while it’s a low up-front cost for the photographer and takes up little space. I call that a trifecta. I guess there really is something to this “power of three” thing.