CRO is an abbreviated marketing term that stands for Conversion Rate Optimization. In other words, the effectiveness of your platforms in taking visitors (leads) and compelling them to convert – or take an action furthering them along the customer journey; to become prospects, customers, etc.

How can you make more sales as a professional photographer?

Just ask for it.

“That’s great advice,” is a phrase I found myself continually repeating throughout our latest Live Chat with Jermaine Horton that took place Monday.

A big part of successfully entrenching your photography business in the minds of your clients is done through setting yourself apart from the other photographers around you in a unique way. That’s what this little guide will set out to do - so tune in and see what you can achieve with just a few changes!

Can you even expect spring to come about for your photography business this year? Nothing is thawing out; new waves keep coming around — waves of crisis, cold, fear, and perhaps even despair. Many places are closing or already closed, and you’re tired of it. How can one imagine their future in an industry like this?

Promote. Print. Profit. Not only is this the name of our first-ever event hosted entirely by us at nPhoto, but it’s also a true motto of the professional photography industry at large.

OK, so 2020 was HORRIBLE. It’s easily on the short list of one of the worst years ever! Yet, it wasn’t ALL bad; there was some good to come out of it. For example, these 5 poppin’ live chat interviews hosted by your favorite professional printing lab in nPhoto ;)

Back against the wall lately? We know that times have been tough, but don’t bang your head against that wall. Instead, use it to your advantage; and let us at nPhoto help.

This is what we all want to be able to do, isn’t it? Who doesn’t want to be able to make money and benefit their business all from the comfort of their own home?

It’s been a rough go for everyone; you as a professional photographer and your clients alike. Provide your clients with a heart-warming distraction with our latest offering.

Let’s be real: looks matter.

The way something is presented can make all the difference in the world. Even something considered a ‘minor detail’ can be the difference between a second look and an after thought; something desired compared to something disregarded.