OUTDATED.

That’s how the state of the photography industry might make you feel.

It’s for good reason too. The average consumer is finding it increasingly more difficult to justify spending large sums of money on a professional photographer with each coming year, especially with the advancements many smartphone companies have made in their respective camera departments in the last several years.

Luscious, eye-catching full-spread designs of a Photo Album. Complementing, yet not distracting matted prints. Emotion-evoking wall arts - you can make all of these happen through the lens of boudoir photography.

We’ve all heard about that coveted upsell. What about the potential of a downsell?

A potential that is often wasted. Most people wouldn’t even consider downsellng as a successful sales option or fear that once they start lowering their offers, things will just take a wrong turn in terms of sales.

So here, we’ll be talking about how that is simply not the case - and why downselling can be an untapped source of revenue for your IPS business.

Thinking about cross-selling in your photography business can be a challenge. While the indicators for the possibility of an upsell are often quite clear, cross-selling requires a bit of creativity involving your packages, sales meetings, or even your business.

There's invisible money all around - but it's up to you to see it.

Just how many upselling opportunities can one have? Where does it make the most sense? Are there any golden upselling options when offering print products via IPS photography? We’ve compiled a convenient source of information and tested upselling tips for you to find out!

A big part of successfully entrenching your photography business in the minds of your clients is done through setting yourself apart from the other photographers around you in a unique way. That’s what this little guide will set out to do - so tune in and see what you can achieve with just a few changes!

Calendars - are typically used for recording important dates and deadlines, but they can do so much more.

Acrylics.

Newborn photographers! If you’ve been on the nPhoto block in recent time, you’ve probably heard a thing or two being said about acrylic products. To clear it all up and give you a straightforward direction, we’ll be showing the best products which use acrylic, that would also be perfect picks for your particular genre :)

There is a print product which most photographers completely overlook, or worse yet, underestimate enough to push it aside in favor of bigger, more “main package” tiers of products. The truth is, this may just be an ace up your sleeve which can elevate your packages and add-ons to the next level. That product is the Triplex.

We’re more than glad to share how since a few compelling cases support it! Whether you’re looking into making a wedding book or working on professional photo books in general, here are a few reasons not to be intimidated by the idea too much.