Need a quick, easy, but beautiful way to add personal details to your products? How about four ways? Read on to learn about four simple, yet totally satisfying, ways to give your products the personal touch.

It’s no surprise that Instagram is still crucial for every professional photographer, and if you want to be booked all year, you must be present on Instagram. On April 9, 2012, Kevin Systrom and Mike Krieger sold their platform to Facebook, connecting two of the most recognized names in Social Media into one, which propelled Instagram’s rapid growth. In addition, this buyout also put two different ad systems into one.

Thus, A/B testing should not only be focused on particular ads but also on testing different channels and verifying the results. In this article, we’ll continue our e-marketing journey as a professional photographers and dig deeper into the proper strategies for Instagram Ads campaigns.

Let’s face it, photography is an over-crowded field. It doesn’t help that technology nowadays makes it possible for literally everyone with a phone to, well, let’s face it again, create pictures of decent quality.

Stop the presses! Breaking news: We are officially introducing Prints and DreamPrints to our U.S. product offer.

Say it ain’t so…

Want to be top dog as a pet photographer? Do cats meow? Then look no further. We sat down with a successful and seasoned pet photographer, the owner of Mutley Snaps Photography Studio, Ewan Cheyne, and he shared with us his top tips for professional pet photographers. These tips will be sure to elevate your business’ bark and bite.

Photo Books are often under-appreciated by professional photographers, but they’re actually quickly becoming a must-have in professional studios.

Stay cool this summer with our summer sale on Sample Photo Book Pros and Complete Photo Book Pros.

Due to the bank holidays coming up, there will be limited contact with nPhoto offices:

Mini sessions are a perfect opportunity to connect with new clients and present your skills and how it is to work with you. Once they get to know you, they will be more willing to choose you when looking for a photographer for other occasions. In addition, mini sessions, out of all other sessions, are usually the most budget-friendly, and often, it's the client's first experience with a professional photo shoot.

Just because they are meant to be fast and affordable, it doesn't mean you have to limit your mini-sessions packages to Prints only, as it happens very often. It's an excellent opportunity to explain to your clients the importance of printing and to accustom them to professional photo products. We offer a wide range of products when building your minis packages. 

Leaflets, brochures, or events – all of these avenues of advertisement are essential for the success of a professional photographer. However, the 21st Century requires you to go even further and use digital and social platforms as well to acquire more clients.

Specifically, this means Facebook. And the best way to engage with client hopefuls on Facebook is through Facebook Ads. So we’ve compiled for you a guide to learn how to both properly and effectively use Facebook Ads so you too can gain countless leads and elevate your business.