Let’s be real: looks matter.

The way something is presented can make all the difference in the world. Even something considered a ‘minor detail’ can be the difference between a second look and an after thought; something desired compared to something disregarded.

Can rollerblading change someones life and turn you into a wedding photographer? Find out what Craig Clewlow from New Road Photography has to say about it.

As we all know, the present time is full of difficulties and challenges.

Many events are postponed or cancelled.

However, you - as a photographer - have the opportunity to explore new opportunities and possibilities.

It’s always a good idea to appease your customer base, but in these times especially, it’s essential not to mess around and provide not only what you like but also what your consumer base wants. That starts with professional quality products that offer a multitude of solutions.

Read on to find out what you can be doing to better your business in this crippling time of coronavirus and social distancing.

What’s your cool factor? What your studio’s? Are you and your business hip with the times? 

Vegas, baby! Need we say more?

We get it; how can I make more money as a professional photographer? What products do I need to earn more as pet photographer? Or, wedding photographer? Or, portrait photographer? What can I do to work smarter and earn more?

Wall décor can be both a blessing and a curse for professional photographers. When handled appropriately it can be a wonderful source of steady income in the way of specific package deals, or a part of diverse product bundles, or even as a last minute upsell.

Offering printed products as a professional photographer can earn you more money in the long-run: fact.

I understand; every time you get a new inquiry for a photo shoot you party like a rock star, right? I mean I would, too and that’s great!

But, right after the celebration, you should actually find out how your potential customer entered your website – whether it was because of social media, an organic search, or some co-operation with a venue. Also key is determining what have they been doing on your website, or, most importantly – what kind of content encouraged them to fill out your contact form?

Within this blog post, we’ll cover each of these aspects using (agruably, the best tool for your website) - Google Analytics. So, grab yourself a cup of coffee, make yourself comfortable, and let’s have some fun!