Every professional photographer MUST not only create a solid digital marketing plan but also reserve a budget for running Facebook Ads to get new clients.

In the previous article, we covered the issue of running Facebook Ads, and now you’ll learn how to get them to the next level – using Facebook Pixel. I’ve created a step-by-step solution on how to install Facebook Pixel on your website, how to target people who’ve already visited your page, and how to create a new target group based on your visitors. Ready?

OK, so 2020 was HORRIBLE. It’s easily on the short list of one of the worst years ever! Yet, it wasn’t ALL bad; there was some good to come out of it. For example, these 5 poppin’ live chat interviews hosted by your favorite professional printing lab in nPhoto ;)

You don’t have to a be a landscape or nature photographer to gain value from shooting outdoors. Read on to see how offering outdoor shoots to your clients can help your business in a big way.

Samples are the lifeblood of your professional photography business. Here's how you can make sure to make a compelling wedding product sample sure to sell.

That’s right, mini sessions are powerful tools in your business arsenal.

Mini Sessions are a great idea to improve income in your photography business. In the unsteady time of COVID-19, it's even more than essential to promote them in the digital world. Today we're gonna give you a complete CHECKLIST on how to properly promote your Mini Sessions on Social Media and across the Internet.

Fall is a time of the year with plenty of great opportunities for themed mini-sessions such as Halloween, Harvest, Pumpkin patch and of course the most popular - Santa and Christmas mini-sessions.

Not all professional print products are impossible sells. Learn from IPSM co-founder Dorie Howell how Wall Decor easily uplifts your photography business.

Back against the wall lately? We know that times have been tough, but don’t bang your head against that wall. Instead, use it to your advantage; and let us at nPhoto help.

This is what we all want to be able to do, isn’t it? Who doesn’t want to be able to make money and benefit their business all from the comfort of their own home?

It’s been a rough go for everyone; you as a professional photographer and your clients alike. Provide your clients with a heart-warming distraction with our latest offering.