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Digital Marketing: Your Photography Studio's Face in the 21st Century

60%
off
sample
pro tip

Contact your photography clients from the past.

#nPhotoPROtip

Arrange your studio this way and sell more. See more videos we have prepared for you with marketing tips for professional photographers.

Reading time: 6 minutes

5 CRO Mistakes Killing your Photography Leads - by Fuse Creative

CRO is an abbreviated marketing term that stands for Conversion Rate Optimization. In other words, the effectiveness of your platforms in taking visitors (leads) and compelling them to convert – or take an action furthering them along the customer journey; to become prospects, customers, etc.

February 16, 2022
Reading time: 15 minutes

5 Ways to Increase your Professional Photography Sales with Dorie Howell

How can you make more sales as a professional photographer?

Just ask for it.

January 28, 2022
Reading time: 9 minutes

The Rise of Smartphone Photography - A threat to your business?

OUTDATED.

That’s how the current state of the photography industry might make you feel.

It’s for good reason too. The average consumer is finding it increasingly more difficult to justify spending large sums of money on a professional photographer with each coming year, especially with the advancements many smartphone companies have made in their respective camera departments in the last several years.

December 14, 2021
Reading time: 8 minutes

Why a Quinceanera’s Photo Album is as Important as the Dress

Quinceanera events are an exciting tradition that can be traced back over thousands of years. Like any tradition, it's an important moment that survives thanks to being passed down from one generation to the next.

December 10, 2021
Reading time: 5 minutes

The Best Boudoir Pose Ideas for Print in 2021

Luscious, eye-catching full-spread designs of a Photo Album. Complementing, yet not distracting matted prints. Emotion-evoking wall arts - you can make all of these happen through the lens of boudoir photography.

November 12, 2021
Reading time: 7 minutes

5 Reasons Why You Should Have Framed Prints in your Photography Offer

The holiday season is fast approaching, and clients everywhere are thinking of how to display their family photos while professional photographers ponder how to best satisfy their clientele.

November 10, 2021
Reading time: 4 minutes

Get low! Can downselling be worth your time?

We’ve all heard about that coveted upsell. What about the potential of a downsell?

A potential which is often wasted. Most people wouldn’t even consider downsellng as a successful sales option, or fear that once they start lowering their offers things will just take a wrong turn in terms of sales. So here, we’ll be talking about how that is simply not the case - and why downselling can be an untapped source of revenue for your IPS business.

October 21, 2021
Reading time: 4 minutes

Cross out your Photography Income Worries with Cross-Selling

Thinking about cross-selling in your photography business can be a challenge. While the indicators for the possibility of an upsell are often quite clear, cross-selling requires a bit of creativity involving your packages, your sales meetings or even your business.

October 12, 2021
Reading time: 5 minutes

How to Sell with an Upsell - Photography Sales Tips

There's invisible money all around - but it's up to you to see it.

Just how many upselling opportunities can one have? Where does it make the most sense? Are there any golden upselling options when offering print products via IPS photography? We’ve compiled a convenient source of information and tested upselling tips for you to find out!

October 1, 2021
Reading time: 2 minutes

How to Get More Wedding Photography Clients with Jermaine Horton

“That’s great advice,” is a phrase I found myself continually repeating throughout our latest Live Chat with Jermaine Horton that took place Monday.

August 4, 2021
Reading time: 3 minutes

Scotia McCombie Equine Photography #featuredphotographer

In our next installment of #featuredphotographer, join us as we meet Scotia McCombie, a brilliant Equine Photographer out of Edinburgh, UK; as she shares some valuable tips, why print is essential, and how a personal tragedy spurred a lifelong passion and calling.

July 19, 2021