OUTDATED.

That’s how the state of the photography industry might make you feel.

It’s for good reason too. The average consumer is finding it increasingly more difficult to justify spending large sums of money on a professional photographer with each coming year, especially with the advancements many smartphone companies have made in their respective camera departments in the last several years.

Quinceanera events are an exciting tradition that can be traced back over thousands of years. Like any tradition, it's an important moment that survives thanks to being passed down from one generation to the next.

Luscious, eye-catching full-spread designs of a Photo Album. Complementing, yet not distracting matted prints. Emotion-evoking wall arts - you can make all of these happen through the lens of boudoir photography.

The holiday season is fast approaching, and clients everywhere are thinking of how to display their family photos while professional photographers ponder how to best satisfy their clientele.

We’ve all heard about that coveted upsell. What about the potential of a downsell?

A potential that is often wasted. Most people wouldn’t even consider downsellng as a successful sales option or fear that once they start lowering their offers, things will just take a wrong turn in terms of sales.

So here, we’ll be talking about how that is simply not the case - and why downselling can be an untapped source of revenue for your IPS business.

Thinking about cross-selling in your photography business can be a challenge. While the indicators for the possibility of an upsell are often quite clear, cross-selling requires a bit of creativity involving your packages, sales meetings, or even your business.

There's invisible money all around - but it's up to you to see it.

Just how many upselling opportunities can one have? Where does it make the most sense? Are there any golden upselling options when offering print products via IPS photography? We’ve compiled a convenient source of information and tested upselling tips for you to find out!

“That’s great advice,” is a phrase I found myself continually repeating throughout our latest Live Chat with Jermaine Horton that took place Monday.

In our next installment of #featuredphotographer, join us as we meet Scotia McCombie, a brilliant Equine Photographer out of Edinburgh, UK, as she shares some valuable tips, why print is essential, and how a personal tragedy spurred a lifelong passion and calling.

1. Pick featured set locations that your clients can choose from

Having a shortlist of locations saves you time in scouting for the perfect spot. You should know the location on your list like the back of your hand - this will allow you to focus on your client and their pet as well as facilitate you getting the perfect shot.

We’ve risen, we're shining, and now it’s time to get smart, professional pet photographers!