Senior photography has to be the trickiest genre of professional photography.

A figure of speech.

How can a photographer best sell their craft in print? By knowing what value it can offer to their clients, and… by being a linguist.

“Accordion Mini Books are probably our most popular item….[Accordion] Mini Books people LOVE! It’s like their favorite thing in the entire world.”

Point taken; get some Accordion Mini Books for your offer. [You’ll be the talk of the town.]

Feed their eyes with Fine Art [Prints].

CRO is an abbreviated marketing term that stands for Conversion Rate Optimization. In other words, the effectiveness of your platforms in taking visitors (leads) and compelling them to convert – or take an action furthering them along the customer journey; to become prospects, customers, etc.

How can you make more sales as a professional photographer?

Just ask for it.

OUTDATED.

That’s how the state of the photography industry might make you feel.

It’s for good reason too. The average consumer is finding it increasingly more difficult to justify spending large sums of money on a professional photographer with each coming year, especially with the advancements many smartphone companies have made in their respective camera departments in the last several years.

Quinceanera events are an exciting tradition that can be traced back over thousands of years. Like any tradition, it's an important moment that survives thanks to being passed down from one generation to the next.

Luscious, eye-catching full-spread designs of a Photo Album. Complementing, yet not distracting matted prints. Emotion-evoking wall arts - you can make all of these happen through the lens of boudoir photography.

The holiday season is fast approaching, and clients everywhere are thinking of how to display their family photos while professional photographers ponder how to best satisfy their clientele.

We’ve all heard about that coveted upsell. What about the potential of a downsell?

A potential that is often wasted. Most people wouldn’t even consider downsellng as a successful sales option or fear that once they start lowering their offers, things will just take a wrong turn in terms of sales.

So here, we’ll be talking about how that is simply not the case - and why downselling can be an untapped source of revenue for your IPS business.